• 4562 – Total new items added to site
  
• 7058 – New images uploaded to site
  
• 3479 – Old or discontinued models removed
  
• 49 – Different ranges updated with the latest models, colours and prices
  
• 1 – New designer brand
  
• 2 – New budget brands
  

More to come

Each and every month we are pushing to add more choice to our (already massive) selection, which grows literally by the day, so you're sure to find something new every time you visit our site.  If you follow our facebook page you may have seen that we have just taken delivery of yet another new Designer Brand.

This new luxury brand looks to have some real quality and stylish pieces to keep an eye out for.  TOD's Eyewear will be on our site in the very near future.

In the mean time, why not check out some of our recently updated ranges, which include: -

• Just Cavalli
• Miss Sixty
• Mont Blanc
• Roberto Cavalli
• Tom Ford
• Alexander McQueen
• BOSS Hugo Boss
• Emporio Armani
• Giorgio Armani
• Ermenegildo Zegna
• Givenchy

…to name but a few.

Or if you're on a budget, check out our new Antares and Orion ranges.

Carrera ENDURANCE sunglasses have been all the rage in 2010 and have been worn by countless celebrities or featured in a number of music videos by artists such as Rihanna, Christina Aguilera and Usher to name just a few.

We're giving impressive discounts across the various Carrera Endurance models and colour options with prices as low as £61 – that's £24 OFF the normal £85 RRP.

Only while stocks last.

Could Andrew Coltart’s return to form at St Andrew’s yesterday have anything to do with the fact that, unlike many of his opponents, he was very sensibly wearing appropriate sunglasses? Who knows, maybe. Well, whatever it was that helped propel him to the top of the leaderboard yesterday morning after spending too long in the golfing doldrums has got to be a good thing.

Golf demands a high degree of accurate visual perception to correctly judge alignment and distances and adjust to changing weather conditions so wearing sunglasses specially designed to aid concentration and comfort can make all the difference between smashing to success and languishing in a bunker.

Even golfers who don’t feel the need for visual assistance to improve their handicap should bear in mind the high levels of harmful UV rays that their eyes will be exposed to during a few hours on the green. Even on a cloudy day, 90% of UV light penetrates the clouds so protection is beneficial whatever the weather.

Oakley, Bolle, Cebe and Rudy Project all carry a range of frames designed with the needs of golfers in mind, even if it’s just to look as stylish as possible – unlike John Daly and girlfriend’s skirt & trouser combos.

It’s now mid July and summer is well and truly underway, we’ve had a few weeks of good quality sunglasses wearing weather and as usual the British Summer has turned a bit wet and windy, hopefully this will soon pass and we’ll have the great weather back again.

Of course, with this summer sun comes the hidden dangers such as UV damage to both our skin and eyes.  Just like UV damage to skin can cause cancer, UV damage to eyes can also be extremely harmful and is responsible for causing cataracts, macula degeneration, pinguecula, pterygia and photokeratitis.  Thankfully, we’ve come up with a list of 10 great summer eye care tips to help ensure you know how to protect your eyes from the intense summer sun.

1). Buy sunglasses with UV protection

Make sure your sunglasses offer 100% UV protection to protect your eyes from harmful UV damage.  You will find that all sunglasses from the designer brands such as Ray-Ban, Prada and Oakley will offer UV protection as standard.

2). Wear sunglasses even when cloudy

Even if our summer days are suffering from significant cloud cover you should always remember to wear your sunglasses as UV damage can still occur even when it’s cloudy.

3). Wear larger style sunglasses

Larger style sunglasses offer more eye coverage than sunglasses with smaller lenses ensuring better protection from the sun.  Sunglasses such as shield or wrap around style are great at limiting the amount of sun that can enter your eyes from around the edges providing the fit is good.

4). Choose sunglasses with polarised lenses

Polarised sunglasses are great at reducing glare from reflective surfaces such as water or wet surfaces making them perfect for sporting activities or driving.  Normal tinted or graduated sunglasses while offering UV protection will still leave you squinting and in some discomfort during these harsh conditions.

5). Choose sunglasses with photochromic lenses

Sunglasses with photochromic or transition lenses darken on exposure to UV light making them great for both low and bright light conditions.  We can provide prescription lenses in your glasses with a photochromic coating, perfect for both indoor and outdoor use!

6). Maintain your glasses

Your sunglasses should always be well protected when not in use and maintained to ensure they are kept free from frame damage, dirt and scratches, this will ensure that your sunglasses last longer and are more comfortable to wear.  Scratched or dirty lenses can cause discomfort as you are likely to notice blurry patches in front of your eyes instead of clear vision which can cause eye strain.  If your lenses do become badly scratched, don’t forget we’re able to reglaze your glasses for a small fee depending on your requirements.

7). Buy prescription sunglasses

If you have a prescription we highly recommend choosing a pair of designer sunglasses suitable for prescription lenses such as the Ray-Ban 3025 Aviator or the 2140 Wayfarer, we can then take these sunglasses and change the lenses to new lenses with your personal prescription and choice of tint.  Great for clear vision throughout the summer.

8). Keep a spare pair

We recommend that you always have a spare pair of sunglasses handy just in case you lose or break your favourite pair. This will ensure you always have protection from the sun in times of emergency.

9). Keep hydrated

The recommendation is to drink 2 litres of water day to prevent dehydration, more if it’s hot or you are doing exercise.  While drinking plenty will help prevent headaches and dry skin caused by dehydration, it will also help to keep your eyes from drying out and feeling tired.

10). Avoid the midday sun

We recommend, when possible, avoiding the midday (11am – 3pm) sun, this is when the sun is at it’s strongest and the highest levels of UV damage occur.  If you do happen to venture out at this time of day for a period of time always ensure that you wear sunscreen, a hat and your sunglasses.

Do you have any other tips?  If so, please feel free to share them below…

Fortunately for us, as this movie is set long before a time when designer sunglasses were seriously cool or even available, it means we can enjoy the film without wondering who’s wearing what (like we did in Iron Man 2…)!  This means there are no Sunglasses for us to talk about so instead we’ve decided to take a look at the Sunglasses Jake Gyllenhaal has been spotted wearing over the past few years.

Jake Gyllenhaal’s Sunglasses

Jake wears the Ray-ban 3362 Cockpit Aviator Sunglasses

Jake wears the Ray-ban 3025 Aviator

Jake wears the Persol 2803S Sunglasses

Jake wears the Mosley Tribes Pilot Sunglasses.

If you’ve not seen the trailer for Jake’s latest film Prince of Persia: The Sands of Time, check it out below!

Wow, it’s that time of year again and the good ole British summer is finally upon us, and in typical British fashion, it’s raining!  Thankfully British summertime is gifted by a deluge of summer music festivals and other summer events around the country that are sure to keep everyone happy whether the sun is shining or the rain is falling.

Festival events such as Glastonbury or V-Festival offer a great opportunity to dress to impress with a funky outfit finished off with a great pair of stylish sunglasses (or perhaps a stylish pair of wellies).  Obviously being in the eyewear industry we are particularly interested in what sunglasses to wear to a major summer event that will not only help you to look uber cool but will also do a fine job of protecting your eyes from damaging UV rays from the the harsh summer sunshine (and even if it’s cloudy).

Everyone’s fashion tastes are different but the most obvious style to wear for your typical music festival event is the the classic festival eye wear of choice, the Retro style.  Big on statement and bold on colour!

Retro, and other Funky styles

The classic festival choice has to be, as always, the wayfarer style frame, it’s been worn by rock gods and other celebrity icons for the past 50 years!  Essentially the style has stayed the same since it’s original incarnation in the 50′s, however, the style is no longer limited to just boring black or tortoise shell, it’s now available in a vast number of bright vibrant colour styles including reds, blues and yellows, perfect for the extroverted festival goer and fashion fanatic! (displayed below: Ray-Ban RB2132)

Not only are bright vivid colours the order of the day for festival goers, sunglasses with a slightly different shape to the norm could also be considered worthy festival wear, take these heart shape glasses for example.

Made famous by Kanye West his Summer 2007 music video, Stronger, these Shutter or Grill styled shades are still popular today and are bound to be sported by many at a festival near you this year!  These shades may look cool but as they don’t have lenses they offer no protection whatsoever against UV damage.

Finally, here are some other great examples of retro or funky styles that you may want to consider for a festival this year.

Not sure the Retro / Funky style is you?
No worries!  Next time we will be taking a look at a selection of oversize / Bug-eyed styled sunglasses that are perfect for summer festivals, followed by the iconic aviator style.  Check back here later for new blog posts!

Looking to buy a pair of Retro / Funky style Sunglasses? We are listing a unique selection of sunglasses we think will make a perfect accessory for any reveler attending one of the great summer festivals of 2009.  So if you’re heading to Glastonbury or V-Festival, why not check out our recommended choices and more at our Fashion Sunglasses for Summer Festivals area.

Here are some great examples you may be interested in…

Exception STD – from £157.46 (including lenses) – Prescription Glasses
(this particular model features a flip-up removable clip-on and are ideal for sports)

Mastermind – from £57.57 – Designer Sunglasses

The 2008 range of Rudy Project Designer Sunglasses also features the model “ZYON” with ImpactX Photochromic Clear Lenses (below) that was featured on Channel Five’s Gadget Show on the 23rd June 2008.  This particular model has an RRP of £129.99 but we are pleased to be able to offer these stylish Sunglasses for less than £107 (saving you over £20!).

Zyon – Matte Black – ImpactX Photochromic Clear – £106.92

Be safe in the knowledge that all our Designer Prescription Glasses and Designer Sunglasses are 100% authentic, guaranteed!

For more information on the increasingly popular products available from Rudy Project, please visit their website here.