Chanel, Dior, Yves Saint Laurent – French designers that scream luxury and high fashion from the streets of Paris, whereas Lanvin softly whispers.
When Creative Director Alber Elbaz took on his new role he regarded the brand as a “sleeping beauty” – now revived, Lanvin celebrates its 125-year-old understated anniversary this year.
Jeanne Lanvin was born in 1837, one of eleven children she slowly carved her way into the fashion industry by first becoming a milliner (hat-maker), just like the illustrious Mademoiselle Coco Chanel. She moved on to design and create dresses for females, furniture and more, opening a store on Rue du Faubourg St Honoré – still one of the World’s most fashionable streets that sits near the roaring Champs Élysées and still home to Lanvin’s flagship store.
Jeanne soon married an Italian Count, whom she had a daughter with – Marguerite. The marriage didn’t last but her relationship with Marguerite become the heart of her work and is embodied within the brand logo today.
When she began designing and making her daughter’s clothes friends of the young girl and their parents took notice – Jeanne pumped this into her growing business and soon it wasn’t just Paris that came to know her work.
No wonder her designs easily translated into chic and sophisticated frames in eyewear. With sleek lines, Lanvin eyewear chimes with classic, understated excellence, giving a neat, clean and smart style with only a hint with glamour. Courage, after all, doesn’t always roar.
The brand’s recent show in Paris Fashion Week attracted the likes of Kim Kardashian, Kanye West and Rihanna – for such forward-thinking fashion setters the timeless appeal and charm of Lanvin’s design was irresistible.