{"id":10061,"date":"2016-04-12T10:00:13","date_gmt":"2016-04-12T09:00:13","guid":{"rendered":"http:\/\/www.selectspecs.com\/blog\/?p=10061"},"modified":"2016-04-12T10:00:13","modified_gmt":"2016-04-12T09:00:13","slug":"virtual-reality-why-google-makes-it-fun-for-the-masses","status":"publish","type":"post","link":"https:\/\/www.selectspecs.com\/blog\/virtual-reality-why-google-makes-it-fun-for-the-masses\/","title":{"rendered":"Virtual Reality: Why Google Makes It Fun for the Masses"},"content":{"rendered":"<p>Among the technologies currently rising to prominence, virtual reality is one of the most exciting. But, isn\u2019t it also rather expensive to try out at the moment? How many of us can afford to shell out money on VR headsets on top of our usual expenses? Thankfully, Google has cut the usual cost, while still allowing for amazing experiences, with its currently available VR platform Cardboard.<\/p>\n<h2>How to get started with Cardboard<\/h2>\n<p>If you\u2019re one of the very many people with an iPhone or Android smartphone, you can quickly and inexpensively get up and running with Cardboard. To start with, you need a compatible VR viewer \u2013 you can <a href=\"https:\/\/www.google.co.uk\/get\/cardboard\/get-cardboard\/\" target=\"_blank\" rel=\"noopener\">buy one from Google<\/a> or even make your own. The latter option can be surprisingly straightforward, as it requires only a few everyday items and <a href=\"https:\/\/www.google.co.uk\/get\/cardboard\/downloads\/wwgc_manufacturers_kit.zip\" target=\"_blank\" rel=\"noopener\">instructions posted online by Google<\/a>.<\/p>\n<p>Once you\u2019ve got a viewer in your hands, you can load up a Cardboard-compatible app on your smartphone, insert that smartphone into the back of the viewer, check that the viewer\u2019s fastening device is securely holding the phone in place, and then put that headset on!<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Virtual reality has arrived on your doorstep with the <a href=\"https:\/\/twitter.com\/nytimes?ref_src=twsrc%5Etfw\">@nytimes<\/a>. <a href=\"https:\/\/t.co\/xo6iAfjYt2\">https:\/\/t.co\/xo6iAfjYt2<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NYTVR?src=hash&amp;ref_src=twsrc%5Etfw\">#NYTVR<\/a> <a href=\"https:\/\/t.co\/dCxUuwc4Dh\">pic.twitter.com\/dCxUuwc4Dh<\/a><\/p>\n<p>&mdash; Google AR &amp; VR (@GoogleARVR) <a href=\"https:\/\/twitter.com\/GoogleARVR\/status\/663375996511322112?ref_src=twsrc%5Etfw\">November 8, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>The experience of using Cardboard<\/h2>\n<p>There are now <a href=\"https:\/\/googleblog.blogspot.co.uk\/2016\/01\/unfolding-virtual-journey-cardboard.html\" target=\"_blank\" rel=\"noopener\">over 1,000 Cardboard-compatible apps<\/a>, so you are unlikely to struggle to find something that especially excites you among this choice. Whichever app you opt for, it will split your smartphone\u2019s display image into two and, to counter pincushion distortion arising due to the lenses, <a href=\"https:\/\/developers.google.com\/cardboard\/unity\/reference\" target=\"_blank\" rel=\"noopener\">apply barrel distortion to what is shown on screen<\/a>. All of this will produce a 3D image with a wide viewing range.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Walk with dinos. Swim with turtles. Go where school buses can&#39;t. Now at the <a href=\"https:\/\/twitter.com\/GoogleStore?ref_src=twsrc%5Etfw\">@GoogleStore<\/a>. <a href=\"https:\/\/t.co\/Z7YQ7NG3uv\">https:\/\/t.co\/Z7YQ7NG3uv<\/a> <a href=\"https:\/\/t.co\/YVwLUnr9Jn\">pic.twitter.com\/YVwLUnr9Jn<\/a><\/p>\n<p>&mdash; Google AR &amp; VR (@GoogleARVR) <a href=\"https:\/\/twitter.com\/GoogleARVR\/status\/707268648897871873?ref_src=twsrc%5Etfw\">March 8, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And there you have it \u2013 you\u2019ve enjoyed a genuine virtual reality experience, and all without the necessity of hefty financial outlay or following lots of tricky instructions crammed with confusing jargon. It\u2019s super-accessible! As we have previously <a href=\"https:\/\/www.selectspecs.com\/blog\/microsoft-hololens-the-true-future-of-augmented-reality\/\" target=\"_blank\" rel=\"noopener\">observed about Microsoft\u2019s augmented reality kit HoloLens<\/a>, Google Cardboard could be put to an increasingly wide range of functions. The next big revolution in tech? When virtual reality is as easy to set up as this, it certainly looks likely\u2026<\/p>\n<h2>Many exciting possibilities with Cardboard<\/h2>\n<p>One big reason why Cardboard could really take off is your ability to choose a VR headset that visually reflects your unique personality. We already routinely treat our spectacles and smartphones as fashion accessories, rather than just practical pieces of kit; we could soon go a similar way with VR headsets.<\/p>\n<p>You don\u2019t necessarily have to make your own Cardboard viewer to enjoy this particular benefit. Here are some examples of how visually quirky the pre-manufactured viewers can get&#8230;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">These are the droids you&#39;re looking for. <a href=\"https:\/\/twitter.com\/starwars?ref_src=twsrc%5Etfw\">@starwars<\/a> Cardboard now available on <a href=\"https:\/\/twitter.com\/GoogleStore?ref_src=twsrc%5Etfw\">@GoogleStore<\/a>. <a href=\"https:\/\/t.co\/skZOr0ZTyD\">https:\/\/t.co\/skZOr0ZTyD<\/a> <a href=\"https:\/\/t.co\/OKJqGWAAdX\">pic.twitter.com\/OKJqGWAAdX<\/a><\/p>\n<p>&mdash; Google AR &amp; VR (@GoogleARVR) <a href=\"https:\/\/twitter.com\/GoogleARVR\/status\/675378455572119552?ref_src=twsrc%5Etfw\">December 11, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Give the gift of <a href=\"https:\/\/twitter.com\/Knoxlabs?ref_src=twsrc%5Etfw\">@KnoxLabs<\/a>&#39; Rudy V2 this holiday season and you&#39;ll go down in history. <a href=\"https:\/\/t.co\/ZPRD0O7kNc\">https:\/\/t.co\/ZPRD0O7kNc<\/a> <a href=\"https:\/\/t.co\/vAs9SZou3G\">pic.twitter.com\/vAs9SZou3G<\/a><\/p>\n<p>&mdash; Google AR &amp; VR (@GoogleARVR) <a href=\"https:\/\/twitter.com\/GoogleARVR\/status\/672870813264044032?ref_src=twsrc%5Etfw\">December 4, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Meanwhile, the rather rudimentary materials with which Cardboard viewers can be made also opens up innovative possibilities for how even pre-manufactured headsets can be supplied. Here, we cite the example of Coca-Cola, which has made packaging that can be\u2026 well, see for yourself.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Like magic. <a href=\"https:\/\/twitter.com\/CocaCola?ref_src=twsrc%5Etfw\">@CocaCola<\/a> folds their packaging into Cardboard viewers. <a href=\"https:\/\/t.co\/Ht829D56G5\">https:\/\/t.co\/Ht829D56G5<\/a> <a href=\"https:\/\/t.co\/3OHu9yJbT9\">pic.twitter.com\/3OHu9yJbT9<\/a><\/p>\n<p>&mdash; Google AR &amp; VR (@GoogleARVR) <a href=\"https:\/\/twitter.com\/GoogleARVR\/status\/702184015063683072?ref_src=twsrc%5Etfw\">February 23, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>A very promising future for virtual reality<\/h2>\n<p>There\u2019s an exciting future for Cardboard, then \u2013 and, thanks to the headset customisation aspect, you could soon regularly enjoy virtual reality without having to look silly in overly large and ugly eyewear. Of course, at SelectSpecs, we know more than a thing or two about stylish eyewear \u2013 so, could virtual reality viewers one day be added to our already generously varied stock? Why should we rule it out?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the technologies currently rising to prominence, virtual reality is one of the most exciting&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":10062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[765,937,954,955,1046,1440,2252,2439],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/posts\/10061"}],"collection":[{"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/comments?post=10061"}],"version-history":[{"count":0,"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/posts\/10061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/media?parent=10061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/categories?post=10061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selectspecs.com\/blog\/wp-json\/wp\/v2\/tags?post=10061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}