The French-born creative director at Louis Vuitton Nicolas Ghesquière was awarded one of the most prestigious prizes in the fashion world – International Designer of the Year in 2014 at the British Fashion Awards, that took place last December. This highly reputable award is on one hand the expert recognition of his talent and perseverance, and on the other hand, provides the meritorious designer with further incontestable international exposure and consolidates his luxury fashion authority status.
From Balenciaga to Louis Vuitton – The Transition
The principle quality over quantity is what could be eloquently applied to the creator’s personality. After 15 years as a creative director at Balenciaga, his collaboration with the fashion house was terminated in November 2013, following Nicolas Ghesquière’s critical slant of his employer regarding the management and the company’s direction. His candid outspokenness ended up in a court hearing for breach of confidentiality and defamatory statements. However, every cloud has a silver lining since the fashion artist has taken the helm over Mark Jacobs at Louis Vuitton in November 2013.
A new era has begun for the skilful creator that enables him to reinvent the sartorial codes of the label by integrating inspirations from his childhood. More specifically, his sporty personality – he used to swim, horse ride and fencing as a child – transpires through his AW14 collection, where buckled boots and jodhpur-style trousers were spotted. Furthermore, a very unfashionable fabric, such as neoprene, has become a high-end style element, when Nicolas Ghesquière introduced his scuba mini dresses for Balenciaga in 2002 and feminised it for the Louis Vuitton Cruise collection (for the curious – the piece comes in sunny yellow hue and features floaty ruffle hem, and is showcased in the video below) and almost at the same time the then Louis Vuitton creative director – Mark Jacobs – presented his view on the matter.
Never forget that what becomes timeless was once truly new
Alongside the spirit of reinvention, the designer put his personal touch on the logo itself, aiming at creating “something easier and more supple, less geometric and rounder”. This bold move signifies that the young designer is determined to imprint his marks on the legacy of the label, by reconstructing, remodelling and reshaping the visual codes. A pertinent example of Nicolas Ghesquière’s fresh and innovative approach is the presentation of the Spring-Summer 2015 ready-to-wear collection, which took place at the heart of the Foundation Louis Vuitton and marked the inauguration of the highly eclectic and modern building. The foundation curates art and culture in their various and multifaceted forms and expressions.
Labelled “innovator”, the ambitious Frenchman has set the standards high, both for himself and the luxury brand, and fashion experts and fashionistas alike will look up to him for timeless yet modern designs and hold great expectations for what is and will be his signature creations.