How to Be More Scandinavian

How to be more scandinavian fashion

How to Be Parisian has been one of the best selling paperbacks in recent years, with the fashion community going crazy for effortless French style. The Breton stripe came back bigger and better than ever. Stilettos were ditched for low-heeled pumps and pretty loafers. And anything chic and comfortable made the cut with the Parisian wannabe wardrobe.

Women everywhere were asking the question, “How can I be more Parisian?”. Often, the answer was simple. Just stop trying too hard, keep it classy and add a classic red lip and big sunglasses for understated glamour. And that was how it was for a while…

But it seems we’ve moved on since our obsession with stripy tops, tailored cigarette pants and oversized shades. These days, it’s all about being more Scandinavian. Turning to our Nordic neighbours for both fashion and lifestyle advice. And there are a lot of reasons to be more Scandi… not just with the way they organise their wardrobes, but also with their way of life. Comfort, happiness and minimalist style is the key.

So if you’re looking for a way to be more Scandinavian, here’s how…

Be More Hygge

How to be more scandinavian fashion hygge

Hygge (pronounced “hoo-gah”) is a Danish concept that simply means ‘the ritual of enjoying life’s simple pleasures’. In everyday, this means doing the things that make you happy.

In fashion, this translates as comfort and anything that makes you feel great about yourself. Hygge is a non-superficial ideal, so it’s less about dressing to impress and more about just being you.

Wear Glasses Not Contacts

Imperfections are perfect in the world of Scandinavian style. And that means embracing everything we have (or don’t have) including poor vision! Scandi girls don’t feel the need to cover up their freckles, or hide behind layers and layers of contouring. They don’t use hair products to disguise their natural locks and they certainly don’t hide the fact that they need to wear glasses. So embrace your geek chic specs and wear them proudly.

The Scandinavian look is all about style simplicity. And these gorgeous frames from our Hygge collection are the perfect glasses to complement anything in your wardrobe this winter.

Hygge Denmark 5016

Hygge Denmark 5016


Stay Fit and Healthy

How to be more scandinavian fashion fitness

Not only does working out regularly and eating healthily improve the way that you look, but it will improve the way that you feel. A good fitness regime keeps you happy and happiness = Scandinavian.

There are many ways to stay active too, even for those who work in sedentary jobs and don’t have time to hit the gym. NEAT (which is ‘non-exercise activity thermogenesis’) is the physical activity that we do every day to help us burn calories and keep our bodies moving. So take the stairs instead of the lift, walk instead of driving to work, or park your car in the furthest space at the supermarket. Every little helps!

The added bonus of good diet and exercise is that it keeps your eyes healthy too, helping to improve your vision and ward off eye disease in later life such as macular degeneration, glaucoma and even cataracts.

Get Winter Ready

How to be more scandinavian fashion eyewear

Scandinavians are always prepared for winter. They embrace it well, have all the right gear, and you’ll never catch them shivering for their fashion. Because it’s totally unfashionable to be beaten by the weather. So wrap up warm and accessorise well with hats, scarves, snoods and anything that keeps you warm and toasty. Don’t forget a pair of winter shades either, because the sun’s UV rays are just as damaging at this time of year.

Sunglasses with good coverage are best for blocking out low sun reflections in the winter time. Get the look with these fabulous Fendi FF 0238/S frames at SelectSpecs.

Fendi FF 0238/S

Fendi FF 0238/S



Do you love Scandinavian style? Time to reinvent your wardrobe for winter? Get more tips on how to be more hygge with Nordic eyewear at Select Spec and see our latest post ‘The Art of Danish Hygge: Eyewear for Hipsters‘ for inspiration.

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