The athleisure trend is going from strength to strength, with sales of sports goods set to reach £7 billion this year, according to the latest figures from analyst Mintel. Half of those who have bought sports clothing, footwear, equipment, or accessories in the past 12 months did so for non-sports use, putting the emphasis firmly on the fashion aspect, rather than just function.
Yes, athleisure wear is here to stay, and it’s never been more fashion focused.
Don’t forget to top off your athleisure look with some cool sunglasses.
We’ve highlighted some of our favourite athleisure collections below.
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California lifestyle brand O’Neill is no stranger to the activewear market.
Established in 1952, the label offers a host of different options designed to cater for a wide variety of sports from surf to snow.
The athleisure focused range offers a high performance fleece, tank tops and the brand’s Surflegging.
Designed to be worn while surfing, running and practicing yoga, pieces in the range promote the label’s Hyperdry element, which allows the fabric to dry quickly while repelling water.
Available in a range of hues including red, green, and grey, select pieces feature a high shine finish and mesh panels.
To finish off the look, opt for some cool sunglasses such as the Ray-Ban Aviator.
Available in a range of colour options.
Acai Activewear caters its collection of performance tops, jackets, trousers and leggings to all fitness levels, from novice to expert.
Using seam-free inner leg technology, a four-way hi-stretch fabric intended to mould to the body, and mesh panels for breathability, garments are designed to be both functional and flattering.
The highlight of the collection is a technical bomber jacket featuring waterproof and breathable materials, taped seams, waterproof pocket zips, and an iPod port.
Combining a stylish denim fabric with eyelet shoulder details, the bomber offers functionality and weather protection at the same time as staying on trend.
To complete the look, finish off with the O’Neill Ons-Shore frame.
The athleisure offering from Bench maintains the brand’s focus on style, transferring over many of the aesthetic features typically associated with the label.
Statement prints such as geometric and florals are seen in clashing colours and are used on leggings and tank tops.
Meanwhile, oversized hoodies and slouchy jackets make a fashion statement.
The brand’s take on the trend sees it incorporate items including a denim dress, scarves and blouses into the athleisure offering, pairing these with the more fitness focused items such as beanies, leggings, and logo T-shirts, for a fresh twist on the trend.
To top off the look, go for some great sunglasses such as these fabulous frames from Oliver Peoples.
Ellesport offers two main collections within its leisure range, the Mantaris collection and the Fortitude collection.
Soft draping and fabrics are used in feminine, flattering styles to create leggings, tops, T-shirts and trousers.
The range takes on a sports heritage feel, as seen in items like the Studio Hi-Neck Slouch Tee – a boxy fit T-shirt available in neon orange and grey.
Sports bras, too, feature retro influences, with some styles having a high neckline and racerback design, in colours such as dusky pink.
Items also maintain functional elements such as mesh panels, pockets and moisture reducing fabrics.
Complete the look with some stylish sunglasses like the Carducci Sun frames.
Do you know why it’s important to wear sunglasses in winter? Find out more here
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