Kendall & Karl Combine for New Eyewear Campaign


He chose Kristen Stewart for Chanel, but for his own brand?  Fashion mogul Karl Lagerfeld handpicked Kardashian sister Kendall Jenner to front his own eyewear campaign.

A preview of the campaign was uploaded on Karl’s Instagram yesterday (Monday 18th May), but now the full video can be seen on, or just below, conveniently:


Never seen without a pair of sunglasses himself, Karl takes his eyewear very seriously and with a whole new collection of chic oversized sunglasses, thick army green frames and flirty reading glasses who would be the perfect pair to model it?  Karl says on 19 year old Kendall:

She’s great and modern, and the girl of the moment.

Okay maybe we can see why she chosen alongside French model Baptiste Giabiconi, even if it’s only her surname (and okay a TV show) that’s got her noticed.

Living and breathing the fashion industry for decades; Karl Lagerfeld is the man to go to for unique sophistication, with prices you don’t need to be a superstar to afford.

Check out our new Karl Lagerfeld stock on our website, sort by newest to browse the latest frames from the range – or click here for sunglasses, or here for prescription glasses.



What do you think of Karl and Kendall’s collaboration?  Let us know!

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