Linda Farrow Spring ’17 x Digital Tycoons

When it comes to Linda Farrow’s much-anticipated spring capsule collection, an online fashion frenzy springs to mind. The brand is known for previously collaborating with the likes of luxurious labels from Dries Van Noten to Phillip Lim.

But this time, in an attempt to bring a sense of ‘brand togetherness’ to the much-loved luxury eyewear label; they decided to team up with four major digital fashion influencers that the brand’s customers can relate to. Australian blogger Nicole Warne of, Chinese Stylist and founder of fashion magazine WeChat Leaf Greener, Russian model and founder of Instagram charity @SOS by Lena Perminova and Netherlands-based vlogger Negin Mirsalehi. Boasting an impressive following of up to 7 million combined, each have designed a pair of sunglasses reflecting their personal taste & lifestyle.

As if we couldn’t be excited enough, the best thing about this capsule collection is that each influencer created a pair with every different type of women in mind. While 26 year-old Mirsalehi designed a vintage-inspired octagonal pair, Warne’s oversized cat-eye shades tap into the Asian market  – with her face shape in consideration. A true believer in ‘elevating an outfit with accessories,’ IMG model Perminova’s black sunnies have a classic timeless feel, whilst Greener, the former editor of Elle China went super retro and took inspiration from the seventies, designing mirror-like lenses and round frames.

Each of these gorgeous and driven ladies recently took to Instagram to express their excitement for the campaign launch.  Here are each of the looks & similar styles to steal from!


Leaf Greener

Chinese Founder of WeChat Fashion Mag

Steal Greener’s futuristic shaped lenses with the Fendi FF 0152/S glasses below.


Nicole Warne of

These classic style frames with corner wire detailing are similar to the “0MK1013 AUDRINA I” sunnies by Michael Kors. Shop the look below.


Lena Perminova

Russian Founder of Charity @SOS

Classic chic, the Ralph Lauren “RL8151Q” lenses are similar in style of Lena’s design.  Shop the lenses below.

All influencers were featured in a visual campaign to promote the collection. These four influential women donned sleek and minimal looks with shades and bare make-up – making the shades steal the spotlight.
With every intention of representing the brand’s core target audience, chief executive director Simon Jablon stated that these women are a reflection of the brand’s identity & values. “Our global customer is fashionable, educated, creative and individual. We feel these girls represent all of that. We wanted people that love and want to represent the brand.” Moving further into the subject, he also stated the varied perspectives and takes on fashion that each woman brought to the collection, as well as their different backgrounds, representative of the brand’s diverse customer base.

Personal style comes to mind with this collection as it boasts different details and finishes that can draw any stylish girl in with an avid love of accessories. Whether your taste is minimal and timeless, ultra glam, retro or experimental and bold, these girls have nailed creating different looks for every woman’s preference. So all-in-all? Truly a win-win.

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