Top 5 Vegan Makeup Companies


The vegan movement, meaning the elimination of any animal products in the diet or in everyday products, has begun to spread like wildfire in the past few years.

But, the vegan diet and lifestyle is not a new concept. Indeed people were most-likely eating a vegan diet long before the term ‘vegan’ was coined by Englishman Donald Watson in 1944. However, with the increase in online fashion, diet and lifestyle guru’s via websites such as YouTube, Tumblr, Bloglovin’ and others, veganism has become a hot topic in modern times.

As a very recent vegan myself, I began my vegan diet on 1st March this year. Until I started following vegan YouTubers, I was on the team that thought vegans just ate vegetables and green things. Definitely not the type of food I would normally eat.

However, since educating myself, I understand the world of a vegan diet and lifestyle much more and this has led me to think about how I approach all aspects of my lifestyle.

One of the things that has always sat uneasy on my shoulders is the use of makeup products which are tested on animals. I will be the first to admit that I am not sure which of my current makeup products fall in to this category. I am keen to learn which makeup brands are cruelty-free and vegan so that I can incorporate those brands into my makeup collection and cruelty-free lifestyle.

I have compiled a list of five companies that sell cruelty-free, vegan makeup and are registered with PETA (People for the Ethical Treatment of Animals).

The Body Shop

The Body Shop has built its company and brand upon creating beautiful makeup from natural sources.

But, some of their products do contain animal ingredients.

Online blogger, The Plastic Diaries, has put together a complete list of all vegan products sold by The Body Shop. It is an extensive list, proving that you can choose vegan makeup which is affordable and easily accessible on high street.

Urban Decay

#Obsessed with your makeup haul @thealexisstone. 😍 #UrbanDecay

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A high-end makeup brand similar to The Body Shop. PETA certified  as cruelty-free.

Whilst Urban Decay isn’t an 100% vegan company, they do have a range of vegan products on sale.

Even better, they have a dedicated vegan section on their website where you can peruse all their certified vegan products including makeup bags and brushes as well as the products themselves.

Too Faced

Waterproof ✔️️ Play-proof ✔️️ #regram @ultabeauty #betterthansex #toofaced

A post shared by Too Faced Cosmetics (@toofaced) on

Too Faced’s ‘Better than Sex’ mascara is a product that anyone interested in makeup will have heard of. It is one of the company’s best-selling products and is popular with famous YouTubers such as Zoella and InTheFrow. Completely vegan friendly.

By choosing vegan makeup you do not have to compromise on quality or performance.

Too Faced is 100% cruelty-free and also has a large range of vegan friendly items. Whilst they have yet to dedicate a full section of their website to vegan makeup, allowing for quicker purchasing, their FAQ section has a full list of all vegan products on sale.

Bare Face Minerals

You can't buy #happiness, but you can buy #BareFaceMinerals, which is kind of the same thing.

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If you prefer to purchase your makeup from a company that you know is totally vegan, then Bare Face Minerals could be the company for you.

Their website states that mineral makeup is “made up of 100% minerals from the earth, like titanium dioxide, zinc oxide, mica and iron oxide. It should be free from dyes, preservatives and fragrance.”

Their foundation is £14.98, finishing powder and concealer are £12.98 and eyeliner is just £7.98. It’s an affordable option too.

Beauty Without Cruelty

Say hello to the first ever Spring #vegancutsmakeupbox! 👀🙋🏼🌿💋 The first sneak peek of this glorious box filled with #veganmakeup is the @bwc.usa full volume mascara ($26 value!) 👀✨ Get ready to achieve maximum length and thickness, all while staying totally #crueltyfree! 😊✨💖 This is just one of the items you'll discover inside the Spring box (total value over $75!), so go to (link in bio) to see our sneak peek video and sign up while supply lasts! 🌟📺 #vegancuts #vegan #vegansofIG #vegangirl #greenbeauty #crueltyfreebeauty #beautywithoutcruelty #noanimalsharmed #noanimaltesting #crueltyfreemakeup #cfbloggers #veganbeauty #subscriptionbox #makeupbox #unboxing #glam #vegancommunity #veganism

A post shared by Vegan Cuts (@vegancuts) on

This UK based company, founded in 1959 by Lady Muriel Dowding, is a fully vegan, cruelty-free, natural company which states on their website that their “products offer a natural alternative to preservative and chemical-based beauty products.”

Their logo is a swan which they state “encapsulates our mission being associated with the deities of healing waters and the sun. Known for its grace and beauty the swan is symbolic of our mission to deliver beauty by the intertwining of natural elements in our product offering.”

The company sells a full range of make-up and beauty products including mascara, eyeliner, nail polish, brushes and makeup bags.

PETA has a full list of all beauty companies world wide who are cruelty-free and vegan. If you’re interested you can check to see if your favourite brands are registered with them. That way you can assess which products in your makeup collection are vegan and which are not.


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