Prada Mod Eyewear SS16:<\/h2>\n\n\n<\/div>\nLaunching Today. Now You Can Unravel the Hidden Message in the Prada Mod film. Go to Prada.com #pradaeyewear #pradamod<\/a><\/p>\nA video posted by Prada (@prada) on Jun 28, 2016 at 10:57am PDT<\/p>\n<\/div>\n<\/blockquote>\n
With the launch of their new collection, Prada have also created an eight-part digital film starring an enviously stylish ‘Mod Tribe’ that wander through architecture that seems created, or at least influenced by, architects of the time.<\/p>\n
In Prada’s own words Vanessa Moody, the ‘Mod Tribe’ leader, “floats through the post-industrial landscapes that surround her”.<\/p>\n
The campaign captures perfectly the style, the fit and colours of mod fashion and is complimented by retro and subtle text graphics in certain scenes that viewers can explore in order on a dedicated part of the designer’s site. \u00a0Prada says:<\/p>\n
The new Prada Mod Eyewear collection overturns the codes of elegance by playing with fashion staples in a provocative way.<\/p><\/blockquote>\n
The Frames:<\/h2>\n![\"Prada_Mod_SS16_campaign\"](\"https:\/\/www.selectspecs.com\/x-fashion-lifestyle\/wp-content\/uploads\/sites\/3\/2016\/07\/Prada1-1024x522.jpg\")
Image from Prada.com<\/figcaption><\/figure>\nThe campaign wholly focuses on female mod fashion with a\u00a0strong focus on eyewear,\u00a0the sequence of\u00a0glamorous shots reveal models from\u00a0both their optical and sunglass collection.<\/p>\n
With only two model designs for both\u00a0the optical and sunglass collection they definitely feel more limited than Prada’s other collections.\u00a0The sunglass frames, like above, feature a full-rim wire frame, outlining a rectangular\u00a0geometric shape.<\/p>\n
Prada have also\u00a0given a new spin to the typical horn-rimmed design of yesteryear with placing high quality acetate detailing on the edge of lenses, instead of lying above and framing the eyebrows it pulls in the futurism trend from the 60’s too.<\/p>\n![\"Prada_Mod_SS16_campaign\"](\"https:\/\/www.selectspecs.com\/x-fashion-lifestyle\/wp-content\/uploads\/sites\/3\/2016\/07\/Prada2-1024x510.jpg\")
Image from Prada.com<\/figcaption><\/figure>\nThe\u00a0optical frame featured has classic Prada colouring, with a mottled Havana colour, much like what we’ve seen before. \u00a0Although we can spot a bit of a difference from a typical Prada frame – from a fashion house usually proud of its big, bold and grand outlines,\u00a0the oversized and rounded shape of the above\u00a0glasses\u00a0only has an understated cat-eye flick.<\/p>\n
Despite having liked to see the wire detailing from the sunglass frame transformed into a wearable glasses frame, we’re impressed nonetheless.<\/p>\n
What do you think of the latest Prada eyewear campaign? \u00a0Does it have you reaching out for your old Lambretta tucked away in the garage, or inspire you to be a little more mod in your everyday attire?<\/p>\n
Let us know your thoughts and comments in the section below – keep up-to-date on Prada’s collection at SelectSpecs by clicking here<\/a> or watch all eight episodes of the film on Prada’s website here<\/a>.<\/p>\nCheck out French singer Couer de Pirate modelling Fendi’s Eyeshine sunglasses here<\/a>.<\/i><\/p>\n
Launching Today. Now You Can Unravel the Hidden Message in the Prada Mod film. Go to Prada.com #pradaeyewear #pradamod<\/a><\/p>\n A video posted by Prada (@prada) on Jun 28, 2016 at 10:57am PDT<\/p>\n<\/div>\n<\/blockquote>\n With the launch of their new collection, Prada have also created an eight-part digital film starring an enviously stylish ‘Mod Tribe’ that wander through architecture that seems created, or at least influenced by, architects of the time.<\/p>\n In Prada’s own words Vanessa Moody, the ‘Mod Tribe’ leader, “floats through the post-industrial landscapes that surround her”.<\/p>\n The campaign captures perfectly the style, the fit and colours of mod fashion and is complimented by retro and subtle text graphics in certain scenes that viewers can explore in order on a dedicated part of the designer’s site. \u00a0Prada says:<\/p>\n The new Prada Mod Eyewear collection overturns the codes of elegance by playing with fashion staples in a provocative way.<\/p><\/blockquote>\n The campaign wholly focuses on female mod fashion with a\u00a0strong focus on eyewear,\u00a0the sequence of\u00a0glamorous shots reveal models from\u00a0both their optical and sunglass collection.<\/p>\n With only two model designs for both\u00a0the optical and sunglass collection they definitely feel more limited than Prada’s other collections.\u00a0The sunglass frames, like above, feature a full-rim wire frame, outlining a rectangular\u00a0geometric shape.<\/p>\n Prada have also\u00a0given a new spin to the typical horn-rimmed design of yesteryear with placing high quality acetate detailing on the edge of lenses, instead of lying above and framing the eyebrows it pulls in the futurism trend from the 60’s too.<\/p>\n The\u00a0optical frame featured has classic Prada colouring, with a mottled Havana colour, much like what we’ve seen before. \u00a0Although we can spot a bit of a difference from a typical Prada frame – from a fashion house usually proud of its big, bold and grand outlines,\u00a0the oversized and rounded shape of the above\u00a0glasses\u00a0only has an understated cat-eye flick.<\/p>\n Despite having liked to see the wire detailing from the sunglass frame transformed into a wearable glasses frame, we’re impressed nonetheless.<\/p>\n What do you think of the latest Prada eyewear campaign? \u00a0Does it have you reaching out for your old Lambretta tucked away in the garage, or inspire you to be a little more mod in your everyday attire?<\/p>\n Let us know your thoughts and comments in the section below – keep up-to-date on Prada’s collection at SelectSpecs by clicking here<\/a> or watch all eight episodes of the film on Prada’s website here<\/a>.<\/p>\n Check out French singer Couer de Pirate modelling Fendi’s Eyeshine sunglasses here<\/a>.<\/i><\/p>\nThe Frames:<\/h2>\n
![\"Instagram\"](\"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-content\/uploads\/2016\/05\/oie_13115347zCujBoKh.png\")
<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"