{"id":19399,"date":"2017-04-10T12:05:57","date_gmt":"2017-04-10T12:05:57","guid":{"rendered":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/?p=19399"},"modified":"2017-04-10T12:05:57","modified_gmt":"2017-04-10T12:05:57","slug":"brand-feature-kirk-kirk","status":"publish","type":"post","link":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/brand-feature-kirk-kirk\/","title":{"rendered":"Brand Feature: KIRK & KIRK"},"content":{"rendered":"

2017 has kicked off with a tremendous bang for British eyewear brand, KIRK & KIRK<\/a> with new collection releases, unique collaborations and a\u00a025th anniversary presence\u00a0in optics.<\/p>\n

The world of optics is in brand co-founder Jason Kirk\u2019s blood. His Grandfather and Grandfather\u2019s brother (Sidney and Percy Kirk) established Kirk Brothers in 1919, a company that was instrumental in the growth of the British optical industry. Jason\u2019s father, and much of his family worked as opticians, and from the age of three Jason spent every Saturday perched on the reception desk at his father\u2019s practice in Kingsbury listening, learning and exploring.<\/p>\n

After years of narrowly missing each other, Jason and Karen finally met by coincidence in 1992. They fell in love, and Jason\u2019s passion for the eyewear industry was instantly transferred to Karen. She quit her job in graphic design shortly afterwards and they launched their first optical company together in 1992, a year before they married. Twenty-five years later, and they are still thriving, in both business and marriage \u2013 an astonishing achievement.<\/p>\n

We have a great understanding of what the other one is thinking. Our skills complement each other and we share the same aesthetic appreciation – Karen<\/p><\/blockquote>\n

Career achievements include winning the Silmo D\u2019Or Award in 2003, London Design Award and the Hall of Frames Newcomer Award. Their frames have graced many a famous face; from Stevie Wonder, Oasis, U2 and Julia Roberts. They hope that during the next 25 years they can have a positive influence on the industry and help it face up to the challenges that lie ahead.<\/p>\n

To celebrate this anniversary, they have launched \u2018Kaleidoscope – Quartz-Edition\u2019; a collection of specially commissioned acrylics that twinkle and sparkle.\u00a0 Available in four new colour ways; Onyx, Amber, Sapphire and Ruby \u2013 these glimmering glasses are simply show stoppers.<\/p>\n

\"\"<\/p>\n

Kirk & Kirk are the only eyewear brand in the world to manufacture their frames in acrylic, and after many years of working closely with their Italian manufacturer, they have developed a special grade of acrylic which offers unique qualities such as colour, texture and durability, and it is these qualities that have become signature to the brand.<\/p>\n

The properties of acrylic enable it to transmit colour in an incredibly vibrant way, allowing for a broad and exciting colour palette. There is also a delicate transparency to the material, which gives the frame a new dimension \u2013 seen beautifully in the Kaleidoscope & QUARTZ edition collection.<\/p>\n

Fit and comfort are of upmost importance and as acrylic weighs less than acetate, this specialist material allows the frames to have substance, yet be incredibly lightweight to wear and of course wonderfully comfortable. Acrylic has resilience and adaptability, and with specialist training opticians are taught how to work with it.<\/p>\n

Once a frame has been adjusted, it is set in cold water, resulting in a frame that will not stretch, twist or change shape \u2013 which is a huge attribute. Continuously inspired by emerging artists, fashion and design – this husband and wife design duo also launched their \u2018Artist Partnership Series\u2019, an enterprise that allows them to collaborate with artists or designers they share an affinity with.<\/p>\n

\"\"<\/p>\n

The first release in this series is a selection of giant lens cloths by acclaimed illustrator Thomas Hedger.\u00a0 The three giant lens cloths feature his bright, dynamic and intriguing artwork and make wonderful gifts. With new collaborations on the horizon and such a special anniversary to celebrate, the future looks bright (and sparkly) for this passionate duo.<\/p>\n

Article by Zoe Cosby<\/strong><\/p>\n

Find out how to style frills here<\/a><\/p>\n

Share your picks with us at #SelectSpecsSelfie<\/p>\n","protected":false},"excerpt":{"rendered":"

2017 has kicked off with a tremendous bang for British eyewear brand, KIRK & KIRK with new collection releases, unique collaborations and a\u00a025th anniversary presence\u00a0in optics. The world of optics is in brand co-founder Jason Kirk\u2019s blood. His Grandfather and Grandfather\u2019s brother (Sidney and Percy Kirk) established Kirk Brothers in 1919, a company that was instrumental in the growth of the British optical industry. Jason\u2019s father, and much of his family worked as opticians, and from the age of three Jason spent every Saturday perched on the reception desk at his father\u2019s practice in Kingsbury listening, learning and exploring. After years of narrowly missing each other, Jason and Karen finally met by coincidence in 1992. They fell in love, and Jason\u2019s passion for the eyewear industry was instantly transferred to Karen. She quit her job in graphic design shortly afterwards and they launched their first optical company together in 1992, a year before they married. Twenty-five years later, and they are still thriving, in both business and marriage \u2013 an astonishing achievement. We have a great understanding of what the other one is thinking. Our skills complement each other and we share the same aesthetic appreciation – Karen Career achievements include winning the Silmo D\u2019Or Award in 2003, London Design Award and the Hall of Frames Newcomer Award. Their frames have graced many a famous face; from Stevie Wonder, Oasis, U2 and Julia Roberts. They hope that during the next 25 years they can have a positive influence on the industry and help it face up to the challenges that lie ahead. To celebrate this anniversary, they have launched \u2018Kaleidoscope – Quartz-Edition\u2019; a collection of specially commissioned acrylics that twinkle and sparkle.\u00a0 Available in four new colour ways; Onyx, Amber, Sapphire and Ruby \u2013 these glimmering glasses are simply show stoppers. Kirk & Kirk are the only eyewear brand in the world to manufacture their frames in acrylic, and after many years of working closely with their Italian manufacturer, they have developed a special grade of acrylic which offers unique qualities such as colour, texture and durability, and it is these qualities that have become signature to the brand. The properties of acrylic enable it to transmit colour in an incredibly vibrant way, allowing for a broad and exciting colour palette. There is also a delicate transparency to the material, which gives the frame a new dimension \u2013 seen beautifully in the Kaleidoscope & QUARTZ edition collection. Fit and comfort are of upmost importance and as acrylic weighs less than acetate, this specialist material allows the frames to have substance, yet be incredibly lightweight to wear and of course wonderfully comfortable. Acrylic has resilience and adaptability, and with specialist training opticians are taught how to work with it. Once a frame has been adjusted, it is set in cold water, resulting in a frame that will not stretch, twist or change shape \u2013 which is a huge attribute. Continuously inspired by emerging artists, fashion and design – this husband and wife design duo also launched their \u2018Artist Partnership Series\u2019, an enterprise that allows them to collaborate with artists or designers they share an affinity with. The first release in this series is a selection of giant lens cloths by acclaimed illustrator Thomas Hedger.\u00a0 The three giant lens cloths feature his bright, dynamic and intriguing artwork and make wonderful gifts. With new collaborations on the horizon and such a special anniversary to celebrate, the future looks bright (and sparkly) for this passionate duo. Article by Zoe Cosby Find out how to style frills here Share your picks with us at #SelectSpecsSelfie<\/p>\n","protected":false},"author":40,"featured_media":19400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[955,2383,3974,3979],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts\/19399"}],"collection":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/comments?post=19399"}],"version-history":[{"count":0,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts\/19399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/media\/19400"}],"wp:attachment":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/media?parent=19399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/categories?post=19399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/tags?post=19399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}