{"id":50839,"date":"2016-05-10T09:00:25","date_gmt":"2016-05-10T09:00:25","guid":{"rendered":"http:\/\/www.selectspecs.com\/fashion-lifestyle\/?p=9889"},"modified":"2016-05-10T09:00:25","modified_gmt":"2016-05-10T09:00:25","slug":"persol-goes-graphic-in-new-campaign","status":"publish","type":"post","link":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/persol-goes-graphic-in-new-campaign\/","title":{"rendered":"Persol Goes Graphic in New Campaign"},"content":{"rendered":"

With all the brouhaha surrounding Matt Damon\u2019s recent appearance (and generous \u00a370 tip) at a cosy pub in Luton, it\u2019s time to focus our attention on Persol.<\/p>\n

The leading sunglasses brand has gone all Bourne Identity thanks to its latest ad campaign. So what is all the fuss about I hear you yelp?<\/p>\n

Well let me paint you a picture…or rather the good people working on Persol\u2019s next marketing spiel. They have launched a rather snazzy graphic novel which they have created across a popular social media platform.<\/p>\n

In turn, they have given the opportunity to their fans to get involved by voting on stories and scenarios. Kinda like what happens next, but much more interactive. I bet that\u2019s pricked your ears and eyes up!<\/p>\n

Meet the New Generation<\/h2>\n
\n
\n
<\/div>\n

5 of 21 :: A heart pounding moment in \u201cMeet The #NewGeneration\u201d :: To catch up before you choose Frankie\u2019s next move, visit our Instagram<\/a><\/p>\n

A photo posted by @persol on Apr 21, 2016 at 7:00am PDT<\/p>\n<\/div>\n<\/blockquote>\n

This brand new campaign forms a part of \u201cMeet the New Generation\u201d which aims to create awareness of its spanking new collection of shades. But you don’t have to be in the dark on this.<\/p>\n

The collection of real time drawings are being illustrated by artist Jonathan Bartlett, but now comes the cool bit! As the story develops, Bartlett will literally draw inspiration from users who will be able to vote as to how the story will unfold.<\/p>\n

He will then draw a number of different scenes in order to proceed with the particular story. You can forget your Jackanory or your Jason Bourne.<\/p>\n

According to adweek.com, Persol declared:<\/p>\n

The campaign puts users in the shoes of Frankie Malone, a rebel seeking to overthrow a regime that has outlawed free thought and stamped out individuality. It\u2019s a classic dystopian thriller that takes its cues from films like Blade Runner, Gattaca and Minority Report while modernising the story for the world of social media.<\/p><\/blockquote>\n

This real time graphic story seems to know no bounds and\u00a0has been redesigned for the digital revolution. Airing on Instagram, this project is set to take smartphone devices by storm.<\/p>\n

If you want to follow the tale unfold, check out the latest happenings here<\/a>. Alternatively, if you are all clued up socially, then head to Persol’s very own Instagram page.<\/a><\/p>\n

Not only is Persol pushing the boundaries with their engaging campaign but they are one of the most iconic sunglasses brands around. Without doubt, one of their most famous products is the Persol 649<\/a><\/strong>, which shot Steve McQueen to fame.<\/p>\n

\"Persol
The New & Updated Persol 649<\/figcaption><\/figure>\n

This brought a new Persol following, assisted of course by McQueen and his peepers. These have also undergone somewhat of a transformation, which put Persol firmly on the sunglasses map.<\/p>\n

With other famous stars with the likes of Daniel Craig wearing Persol at a photo shoot for the\u00a0James Bond film Spectre<\/em><\/a>, Scott Eastwood<\/a> (son of Clint) and Philip Sermour Hoffman, you can take a sneak peak at our range of Persol sunglasses here<\/a>.\u00a0You won\u2019t be disappointed.<\/p>\n

See Bret Easton Ellis and Persol’s collaboration\u00a0on their “Orpheus” campaign here<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

With all the brouhaha surrounding Matt Damon\u2019s recent appearance (and generous \u00a370 tip) at a cosy pub in Luton, it\u2019s time to focus our attention on Persol. The leading sunglasses brand has gone all Bourne Identity thanks to its latest ad campaign. So what is all the fuss about I hear you yelp? Well let me paint you a picture…or rather the good people working on Persol\u2019s next marketing spiel. They have launched a rather snazzy graphic novel which they have created across a popular social media platform. In turn, they have given the opportunity to their fans to get involved by voting on stories and scenarios. Kinda like what happens next, but much more interactive. I bet that\u2019s pricked your ears and eyes up! Meet the New Generation 5 of 21 :: A heart pounding moment in \u201cMeet The #NewGeneration\u201d :: To catch up before you choose Frankie\u2019s next move, visit our Instagram A photo posted by @persol on Apr 21, 2016 at 7:00am PDT This brand new campaign forms a part of \u201cMeet the New Generation\u201d which aims to create awareness of its spanking new collection of shades. But you don’t have to be in the dark on this. The collection of real time drawings are being illustrated by artist Jonathan Bartlett, but now comes the cool bit! As the story develops, Bartlett will literally draw inspiration from users who will be able to vote as to how the story will unfold. He will then draw a number of different scenes in order to proceed with the particular story. You can forget your Jackanory or your Jason Bourne. According to adweek.com, Persol declared: The campaign puts users in the shoes of Frankie Malone, a rebel seeking to overthrow a regime that has outlawed free thought and stamped out individuality. It\u2019s a classic dystopian thriller that takes its cues from films like Blade Runner, Gattaca and Minority Report while modernising the story for the world of social media. This real time graphic story seems to know no bounds and\u00a0has been redesigned for the digital revolution. Airing on Instagram, this project is set to take smartphone devices by storm. If you want to follow the tale unfold, check out the latest happenings here. Alternatively, if you are all clued up socially, then head to Persol’s very own Instagram page. Not only is Persol pushing the boundaries with their engaging campaign but they are one of the most iconic sunglasses brands around. Without doubt, one of their most famous products is the Persol 649, which shot Steve McQueen to fame. This brought a new Persol following, assisted of course by McQueen and his peepers. These have also undergone somewhat of a transformation, which put Persol firmly on the sunglasses map. With other famous stars with the likes of Daniel Craig wearing Persol at a photo shoot for the\u00a0James Bond film Spectre, Scott Eastwood (son of Clint) and Philip Sermour Hoffman, you can take a sneak peak at our range of Persol sunglasses here.\u00a0You won\u2019t be disappointed. See Bret Easton Ellis and Persol’s collaboration\u00a0on their “Orpheus” campaign here.<\/p>\n","protected":false},"author":23,"featured_media":10076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[1123,1914,2678,2994,4188,4487,4502,5281],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts\/50839"}],"collection":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/comments?post=50839"}],"version-history":[{"count":0,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts\/50839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/media\/10076"}],"wp:attachment":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/media?parent=50839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/categories?post=50839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/tags?post=50839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}