{"id":8355,"date":"2016-02-20T10:00:13","date_gmt":"2016-02-20T10:00:13","guid":{"rendered":"http:\/\/www.selectspecs.com\/fashion-lifestyle\/?p=8355"},"modified":"2016-02-20T10:00:13","modified_gmt":"2016-02-20T10:00:13","slug":"clint-eastwoods-son-scott-eastwood-revamps-persols-vintage-eyewear","status":"publish","type":"post","link":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/clint-eastwoods-son-scott-eastwood-revamps-persols-vintage-eyewear\/","title":{"rendered":"Clint Eastwood’s Son Scott Eastwood Revamps Persol’s Vintage Eyewear"},"content":{"rendered":"

Can iconic status\u00a0run in the family? \u00a0But what exactly makes something iconic? \u00a0More often than not, many things nowadays seem to be passed off as iconic – from the latest Celebrity Big Brother bust up, to a winning goal booted in at extra-time for\u00a0the FA Cup; it appears we all love an ‘iconic’ moment.<\/p>\n

Think iconic movie lines of all time, does ‘you’ve got to ask yourself one question. Do I feel lucky?<\/em>‘ ring any bells? \u00a0Or, ‘Go ahead, make my day<\/em>‘?<\/p>\n

All words spoken from\u00a0none other than American stalwart Clint Eastwood, but it is Eastwood Junior who’s assisting Italian eyewear company Persol in their latest launch to revamp an iconic eyewear brand.<\/p>\n

\"Clint<\/p>\n

Fallen on the chiselled shoulders of Scott Eastwood, who recently starred in Suicide Squad and upcoming political flick Snowden, is\u00a0now the face behind Persol\u2019s most iconic collection of sunglasses, entitled \u201cMeet the New Generation.\u201d<\/p>\n

Prepare to set your peepers to be stunned with Persol\u2019s\u00a0brand spanking new frames, which have had a shake up.<\/p>\n

What made Persol\u2019s sunglasses so memorable back in the day? \u00a0Not only was the Persol PO649<\/a><\/strong> model extremely popular with Steve McQueen<\/a>, but the Cellor PO3105S<\/a><\/strong> created spectacular waves amongst celebs in the 1950\u2019s. So when Elvis was strutting his stuff as the King, Persol were the tour de force of glasses.<\/p>\n

\"Clint-Eastwood's-son-Scott-Eastwood-2016-Persol-Spring-Summer-Campaign\"<\/p>\n

Created in 1917 by Giuseppe Ratti, their name comes from the Italian translation for the sun or \u201cper il sole\u201d. One of their biggest claims to fame is the fact that they were responsible for bringing out a unique spring hinge.<\/p>\n

This unique concept is otherwise called the Meflecto system and is considered to be one of the first ever produced when it comes to eyewear. Currently Persol\u00a0are renowned for their hard wearing sports sunnies, which utilise its signature silver arrow on several items.<\/p>\n

There\u2019s no stopping this big dog of sunglasses manufacturers as Persol continue to innovate into the 21st\u00a0Century. However, even the most classic of glasses could do with a revamp now and again.<\/p>\n

\"Persol<\/p>\n

Both the classic 649 series as well as the unique Cellor range, featuring its metal and acetate, are due for a highly anticipated upgrade. Coming this spring 2016, both glasses are being fast forwarded into the future, thanks to a little help from Eastwood\u2019s little slugger.<\/p>\n

To celebrate this special occasion, eyewear makers Persol have joined forces with promising actor Scott Eastwood. This brand new campaign is about to open your eyes to Persol\u2019s old favourites.<\/p>\n

On the other hand, the images aren’t bad either. This is largely in part due to French photographer\u00a0Mathieu Cesar, who’s had a large hand in capturing a series of epic shots.<\/p>\n

As the great Mr. Eastwood would say; ‘Ever notice how you come across somebody once in a while you shouldn\u2019t have messed with? That\u2019s me.<\/em>‘ – Maybe it is a case of like father like son – what a legend!<\/p>\n

If you really want the all Italian look then head over to our extensive selection of Persol eyewear<\/a> (both available in optical and sun). You won\u2019t believe your eyes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Can iconic status\u00a0run in the family? \u00a0But what exactly makes something iconic? \u00a0More often than not, many things nowadays seem to be passed off as iconic – from the latest Celebrity Big Brother bust up, to a winning goal booted in at extra-time for\u00a0the FA Cup; it appears we all love an ‘iconic’ moment. Think iconic movie lines of all time, does ‘you’ve got to ask yourself one question. Do I feel lucky?‘ ring any bells? \u00a0Or, ‘Go ahead, make my day‘? All words spoken from\u00a0none other than American stalwart Clint Eastwood, but it is Eastwood Junior who’s assisting Italian eyewear company Persol in their latest launch to revamp an iconic eyewear brand. Fallen on the chiselled shoulders of Scott Eastwood, who recently starred in Suicide Squad and upcoming political flick Snowden, is\u00a0now the face behind Persol\u2019s most iconic collection of sunglasses, entitled \u201cMeet the New Generation.\u201d Prepare to set your peepers to be stunned with Persol\u2019s\u00a0brand spanking new frames, which have had a shake up. What made Persol\u2019s sunglasses so memorable back in the day? \u00a0Not only was the Persol PO649 model extremely popular with Steve McQueen, but the Cellor PO3105S created spectacular waves amongst celebs in the 1950\u2019s. So when Elvis was strutting his stuff as the King, Persol were the tour de force of glasses. Created in 1917 by Giuseppe Ratti, their name comes from the Italian translation for the sun or \u201cper il sole\u201d. One of their biggest claims to fame is the fact that they were responsible for bringing out a unique spring hinge. This unique concept is otherwise called the Meflecto system and is considered to be one of the first ever produced when it comes to eyewear. Currently Persol\u00a0are renowned for their hard wearing sports sunnies, which utilise its signature silver arrow on several items. There\u2019s no stopping this big dog of sunglasses manufacturers as Persol continue to innovate into the 21st\u00a0Century. However, even the most classic of glasses could do with a revamp now and again. Both the classic 649 series as well as the unique Cellor range, featuring its metal and acetate, are due for a highly anticipated upgrade. Coming this spring 2016, both glasses are being fast forwarded into the future, thanks to a little help from Eastwood\u2019s little slugger. To celebrate this special occasion, eyewear makers Persol have joined forces with promising actor Scott Eastwood. This brand new campaign is about to open your eyes to Persol\u2019s old favourites. On the other hand, the images aren’t bad either. This is largely in part due to French photographer\u00a0Mathieu Cesar, who’s had a large hand in capturing a series of epic shots. As the great Mr. Eastwood would say; ‘Ever notice how you come across somebody once in a while you shouldn\u2019t have messed with? That\u2019s me.‘ – Maybe it is a case of like father like son – what a legend! If you really want the all Italian look then head over to our extensive selection of Persol eyewear (both available in optical and sun). You won\u2019t believe your eyes.<\/p>\n","protected":false},"author":23,"featured_media":8474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[168,1302,1562,1914,4188,4470,4482,4487,4502,5281,5370,5371,6117],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts\/8355"}],"collection":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/comments?post=8355"}],"version-history":[{"count":0,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/posts\/8355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/media\/8474"}],"wp:attachment":[{"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/media?parent=8355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/categories?post=8355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selectspecs.com\/fashion-lifestyle\/wp-json\/wp\/v2\/tags?post=8355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}