Chloe 2016 Campaign: It’s All About Boho

chloe sunglasses 2016 campaign

As we’re in the height of summer, let’s talk paisley print, floaty dresses and huge oversized sunglasses. Because that’s what the Chloe 2016 catwalks and campaigns have all been about.

The SS16 catwalk took place at the Grand Palais, Salon d’Honneur in Paris back in October 2015 and the beautiful pieces from the industry show have been slowly working their way in store and online. Some of the most iconic pieces from this collection include the Chloe Faye bag with the chic metal loop, the fabulous Chloe Hudson, and the Chloe CE124S sunglasses which can be seen in the feature image.

chloe sunglasses 2016 campaign

If you’re still shopping for your upcoming summer holiday or you’re planning on enjoying some winter sun this year instead, make sure you check out the gorgeous floaty dresses and summer accessories from the designer.

Our complete Chloe eyewear range, including pieces from SS16 and for AW16, are available to buy online now.

Kicking off the SS16 catwalk with 1970s track ‘I Don’t Wanna Lose Your Love’ by The Emotions, this entire range is themed around a carefree lifestyle. And this is all apparent in the effortless hippie hairstyles, the barely there makeup, the loose fit dresses and fluid fabrics all seen on the Chloe models.

With the AW16 catwalk continuing the laid-back theme (watch the video here) with boho prints, oversized ponchos and 70s inspired suede and fringing, the whole Chloe range just screams “hedonism” and “free love”. To get the bohemian look, here are some of our favourite eyewear picks from our current Chloe collection…

Chloe CE124S

These fabulous frames have featured heavily on the 2016 campaign and we just can’t get enough. Choose from two colours with the Chloe CE124S sunglasses and style with your best florals and suedes.

chloe sunglasses round boho

Chloe CE117S

Another great round lens frame from the Chloe range. Utterly chic and boho, these round Chloe CE117S sunglasses feature metal detailing on the elegant frame front and can be styled with just about anything in your sunglasses boho

Chloe CE120S

The Chloe CE120S sunglasses come in 4 colours and have actually been featured on the AW16 campaign so they have great all-season appeal. Perfect for winter sun!

chloe sunglasses


Still trying to keep up with the Kardashian/Jenner clan? Take a look at Caitlyn Jenner sporting some fab Chloe shades.

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