Gucci Eyewear 2017: Short Film by Petra Collins

gucci eyewear short film 2017 petra collins

If you haven’t heard of Petra Collins yet, where have you been? This Canadian photographer, model, “it girl”, and now director is definitely worth reading up on. Especially if you’re into fashion and the arts. This 23 year old icon may only be young, but she’s already achieved so much. And her latest work includes a short film made for the Gucci SS17 eyewear collection.

This dreamy film tells a romantic story of personal style, youth, ambition, discovery, music, freedom and expression. A perfect platform to reveal the brand’s new eyewear designs, which feature oversized lenses, bold silhouettes, retro frame styles, chunky temples, ostentatious gems and embellishments, glittering adornments, and kitsch elements that are made to be worn with confidence.

Shot in Milan and drawing inspiration from Petra’s own childhood and Hungarian heritage, this film has a beautiful nostalgic ambience. The retro set design, the introspectively eerie musical composition, and the whimsical costumes create a sense of magic for anyone watching. Gucci designer, Alessandro Michele, is able to showcase his designs on the most fitting stage.

But it’s not all intangible fantasies and supermodels; Petra invited her own grandmother and her two cousins to appear in the short. So there’s a very personal element to her art, and there is a small amount of realism to her reverie. This stylish short film is certainly an artistic project with all the personal touches, that gives us charming little clues into Petra’s inner world.

Petra herself can be a confusing figure to get to know. She’s walked the Gucci catwalks, she’s featured in past photographic campaigns as a model, and now she turns her creative flair to being behind the camera. Photographer Ryan McGinley, once described her as ” kind of Warholian”, the type of person who “curates and is also an artist and a model”. But whatever her status – be it an instafamous star or a film director – she’s definitely got the world’s attention.

If you love the look of the 2017 Gucci eyewear range, be sure to keep checking in on the latest Gucci collection at SelectSpecs. Can’t wait for the drop? Here are some current top picks for spring / summer…

Gucci GG 3705/S

Retro designs like this one will be a prominent part of the 2017 collection. For shades that stand out this season, the Gucci GG 3705/S sunglasses are a style must-have.

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Gucci GG 3788/S

Another hot look for 2017 in the Gucci range is the round silhouette. Thick full rims create a funky, edgy appearance, and the perfectly round lenses are Gaga-esque or almost otherworldly. Designed for those who want to stand out from the crowd…

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Gucci GG 1627/S (1/2)

Look out for the brand’s new, innovative take on aviators. For retro inspired sports luxe, these Gucci GG 1627/S (1/2) shades make a great addition to your eyewear collection.

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Gucci GG 3644/S

Big lenses are back and the runway is making room for bug eyes once more. These stylish frames are designed for instant glam, and with the iconic Gucci stripes and monogram logo, they just ooze high end designer style.

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Don’t forget to keep checking the Gucci eyewear collection for more new lines every week. Or to see the latest 2017 eyewear from Vera Wang, check out this recent blog post.