Em Sheldon: fashion guru, beauty expert, fitness whizz and lifestyle blogger extraordinaire. Hailing from Leeds, the social media superstar launched her blog in 2012 after she was advised to do so to help strengthen her university application. Her blog has grown exponentially over the years, and Em now does what she loves on a full-time basis.
She’s also very active on her YouTube channel and regularly posts fashion, beauty and lifestyle vlogs for her followers to watch.
Em’s style is very much on trend. Expect to find her in stylish outfits and fabulous accessories from high street brands – such as ASOS, Zara and Topshop – to high-end brands – such as Burberry, Gucci and Dior.
One thing’s for sure – Em’s style is totally on point, and we are going to show you how to emulate her looks!
Shopping Spree Goals
Nude coloured tights are the reason I wasn’t freezing my little legs off. Top winter tip💃 who else swears by them? ❄️ New video now live all about my new Givenchy bag and a very very special trip to Bicester – it’s linked in my instastories 🙌🏻 let me know what you think? What are you doing this Sunday? http://liketk.it/2ujC4 #liketkit @liketoknow.it shop the outfit on the link in my bio #EmSheldonStyle #BicesterVillage #TopshopGirls
If you are an expert shopper like Em, you’re going to need a need a killer shopping spree outfit! We’re loving the ensemble above, showing Em enjoying a day at high-end outlet Bicester Village.
To get this look, you will need a teddy bear jacket, turtleneck top, a-line button skirt, large tote bag, over-the-knee suede boots and a pair of black round sunglasses.
Grab the Marc Jacobs MARC 54/S below and you’ll be every bit the sophisticated shopper in no time!
Who wants to work out here in the clouds? 😍 ☁️ My mantra is simple when it comes to fitness and working out. Move more and eat better, not less. I’ve never weighed myself (I know that works for some people but I just choose not to do it) and I don’t deprive myself, so if I want chocolate on a Saturday night I’m allowed chocolate. My ‘diet’ is just a diet of balance and moderation, snacking on things like @yushoisnacks (the yummiest baked pea snacks which I found in Morrisons over a year ago and still buy them every single week) and healthy oat biscuits and banana bread to curb my sugar cravings but I’m certainly not a girl who never eats any refined sugar (cake 😍) and I’m not a girl who never eats pizza (I won’t ever give pizza up). I’m a girl who just believes in balance, I’m sure you’re sick of the word. I’ve done so many blog posts in the last year about balance in life, balance in relationships and balance in working out. How do you feel about balance? What does your mantra look like? Do have a read of my latest blog post and let me know what you think! #perfectbalance #theshard #theshardlondon #sweatybetty – follow #EmsBootcamp for my workout videos 💪🏼
Em’s a self-confessed fitness fanatic. She has a whole section on her website dedicated to fitness, and she’s often spoken about how her love for fitness – and sports – started as a kid when her mother would always encourage her to participate in physical activities.
This outfit is simple but fashionable – a grey crop top, printed leggings and a pair of trainers. Perfect for any workout!
Can I move to the Cotswolds? 🌍 Are any of you guys from nearby? Such a beautiful part of the U.K 🇬🇧 Had an epic two days with @bicestervillage – all the shopping – all the yoga 🧘♀️- massages @bamfordhaybarnspa and a cooking class at @daylesfordcookeryschool (watch out Jamie Oliver, I’ve got some new skills 🍴) thank you @bicestervillage for the best start to the year, I’m leaving feeling so positive, inspired and with a new Givenchy purchase and my carboot full of @Daylesfordfarm goodies 🙈 wait for Sunday’s vlog for more. What are you guys up to this weekend? What’s your favourite store at Bicester? AD #BicesterVillage #Bicester #Daylesford #DaylesfordFarm Shop my whole outfit here -> or just click the link in my Instagram bio http://liketk.it/2uiDU #liketkit @liketoknow.it #EmSheldonStyle #TopshopGirls ☁️
Think of this as a go-to look for a lunch with your friend: white turtleneck top, patterned skirt, over-the-knee boots and a teddy bear jacket. Plus, don’t forget the glasses: round and full-rimmed.
We think the Ray-Ban RB3447N shades are the perfect match. Grab them below to steal Em’s style!
I’ll be stuffing my face with New York slices in 9 days 🌍😋 🍕 yep I love health and fitness but I also love pizza and my mantra doesn’t allow deprivation… so, where’s your fave place for pizza in NYC? Or to eat in general? #EmTalksEats #PizzaIsBeautiful #PizzaIsMyBoyfriend #EmTalksTravels #BleeckerStreet #NewYorkSlice #NewYorkLife
Even though she’s a massive fitness lover, Em’s mantra is that it’s okay to treat yourself every now and then (and never deprive yourself!), so expect to see a slice of pizza or two if you follow her on Instagram or YouTube.
If you’re out and about with your friends in the cold weather, then copy this look: faux fur trim hat, black buttoned jacket and the iconic Burberry scarf (or a dupe), black skinny jeans and a pair of Chelsea boots. Accessorise with a pair of sunglasses for the bright winter sun.
Grab the MCM MCM636S shades for your own touch of tortoiseshell!
Sun, Sea and Shades
Post massage relaxation ✨🌏 hot stone massage and a seaweed wrap plus snorkelling to start the day. Does anyone else love snorkelling? Bodywise, much unlike me I haven't gymmed for a few weeks now because I've been either unwell or busy. I want to let you all know that (as guilty as I feel) it's totally okay to take time off. Recharge. Listen to your body. I definitely don't feel my best but health comes first over smashing the gym ❤️ -> #EmTalksTravels for recent Maldives pics. @kandolhu is my sanctuary 🙌🏻🌏
One thing to know about Em is that she absolutely loves to travel. As a blogger, vlogger and all round influencer, Em has travelled to many places in the world, such as the Maldives, New York, Miami, Canada, Spain and Greece.
On her travels to hot and luxurious locations, she’s often seen wearing bikinis and swimsuit pieces, and she never goes without her sunglasses!
Check out the Guess GU7468 for the perfect summertime staple.
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