Em Sheldon: fashion guru, beauty expert, fitness whizz and lifestyle blogger extraordinaire. Hailing from Leeds, the social media superstar launched her blog in 2012 after she was advised to do so to help strengthen her university application. Her blog has grown exponentially over the years, and Em now does what she loves on a full-time basis.
She’s also very active on her YouTube channel and regularly posts fashion, beauty and lifestyle vlogs for her followers to watch.
Em’s style is very much on trend. Expect to find her in stylish outfits and fabulous accessories from high street brands – such as ASOS, Zara and Topshop – to high-end brands – such as Burberry, Gucci and Dior.
One thing’s for sure – Em’s style is totally on point, and we are going to show you how to emulate her looks!
Shopping Spree Goals
If you are an expert shopper like Em, you’re going to need a need a killer shopping spree outfit! We’re loving the ensemble above, showing Em enjoying a day at high-end outlet Bicester Village.
To get this look, you will need a teddy bear jacket, turtleneck top, a-line button skirt, large tote bag, over-the-knee suede boots and a pair of black round sunglasses.
Grab the Marc Jacobs MARC 54/S below and you’ll be every bit the sophisticated shopper in no time!
Em’s a self-confessed fitness fanatic. She has a whole section on her website dedicated to fitness, and she’s often spoken about how her love for fitness – and sports – started as a kid when her mother would always encourage her to participate in physical activities.
This outfit is simple but fashionable – a grey crop top, printed leggings and a pair of trainers. Perfect for any workout!
Think of this as a go-to look for a lunch with your friend: white turtleneck top, patterned skirt, over-the-knee boots and a teddy bear jacket. Plus, don’t forget the glasses: round and full-rimmed.
We think the Ray-Ban RB3447N shades are the perfect match. Grab them below to steal Em’s style!
Even though she’s a massive fitness lover, Em’s mantra is that it’s okay to treat yourself every now and then (and never deprive yourself!), so expect to see a slice of pizza or two if you follow her on Instagram or YouTube.
If you’re out and about with your friends in the cold weather, then copy this look: faux fur trim hat, black buttoned jacket and the iconic Burberry scarf (or a dupe), black skinny jeans and a pair of Chelsea boots. Accessorise with a pair of sunglasses for the bright winter sun.
Grab the MCM MCM636S shades for your own touch of tortoiseshell!
Sun, Sea and Shades
One thing to know about Em is that she absolutely loves to travel. As a blogger, vlogger and all round influencer, Em has travelled to many places in the world, such as the Maldives, New York, Miami, Canada, Spain and Greece.
On her travels to hot and luxurious locations, she’s often seen wearing bikinis and swimsuit pieces, and she never goes without her sunglasses!
Check out the Guess GU7468 for the perfect summertime staple.
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