Style Inspiration: Dolce & Gabbana’s Colourful New Eyewear Campaign

dolce and gabbana summer 2016 sunglasses campaign

Dolce & Gabbana can always be relied upon to provide amazing style inspiration, and their latest campaign does not disappoint. For summer 2016, the fashion house has gone all out with bold design and amazing decoration.

The new collection is called “Italia Is Love” and is a tribute to the culture and style of Italy.

The campaign captures a romantic, retro-inspired Italian vibe that’s a little tongue-in-cheek but so stylish. Set against a backdrop of a charming Italian village in summer, beautiful models sit around a gingham-checked table eating spaghetti while tourists take selfies in the background. In other images, models shop for souvenirs and browse handbags in traditional Italian markets. The photos were styled by Domenico Dolce and Stefano Gabbana themselves.

Dolce and Gabbana 2016 summer eyewear campaign

Just as you would expect from Dolce & Gabbana, the outfits worn by the models are an explosion of colour and pattern. From gorgeous floral dresses to traditional Italian prints, lace and heavy beading and sequins, the overall look is a feast for the eyes.

Of course, we couldn’t help but notice the amazing eyewear that featured in the campaign. Statement shades prevailed, with huge, over-sized designs and exaggerated flower-shaped embellishments.

Dolce and Gabbana 2016 eyewear campaign

While these fabulousy fashion-forward frames may not be ideal for everyday wear, they provide the perfect inspiration for more wearable styles.

The new D&G eyewear Spring/Summer 2016 collection has just hit SelectSpecs, and it’s easy to see the idea behind the new designs, from bold colours to three-dimensional flower prints and chic stripes.

So, let’s take a look at some of the best SS16 Dolce & Gabbana eyewear styles and how you can get the look.

Fabulous Florals

Dolce and Gabbana 2016 eyewear campaign floral

Florals are a summer style staple, so it’s no surprise that the D&G SS16 campaign is heavy with blossoms. Dresses feature realistic floral prints while sunglasses are decked with elaborate flower decorations to create a completely glamorous look.

Our new eyewear collection from D&G also features some blooming-lovely shades that will add a touch of summer style to any ensemble. Get the look with the Dolce & Gabbana DG4253 shades, which feature statement over-sized square frames covered in red roses.

Dolce & Gabbana DG4253 sunglasses


Bold Colours

Dolce and Gabbana 2016 eyewear campaign colours

Colour was also a major theme of the #ItaliaisLove campaign, with models dressed head to toe in a kaleidoscope of hues, from their dresses to their shades. Some wore vivid blue and orange sunglasses, but we particularly love the eye-catching pair above which feature bold coloured patterns inspired by hand-painted Italian ceramics.

If you want to brighten up your eyewear collection, check out the Dolce & Gabbana DG4273 sunglasses which combine large retro-style shades with a gorgeous green marble finish. Pair them with a colourful dress and some vibrant printed and pom-pomed accessories to nail the new D&G look.

Dolce & Gabbana DG4273 sunglasses

Stylish Stripes

Dolce and Gabbana 2016 eyewear campaign stripes

Last but not least, one of our favourite looks from the Dolce & Gabbana summer campaign is this red and white striped ensemble which has a chic nautical vibe inspired by holidays to Capri. This fresh summer trend is perfect if florals aren’t really your thing.

You don’t have to dress head-to-toe in stripes to get the D&G nautical look though. The Dolce & Gabbana DG4249 sunglasses are available in a choice of coloured stripes, including this bold white and red design for a subtle nod to the trend.

Dolce & Gabbana DG4249 sunglasses

So, what do you think of the new Dolce & Gabbana campaign? Love it or loathe it? Let us know in the comments below, or for more summer eyewear inspiration, browse the new range of Dolce & Gabbana sunglasses online at SelectSpecs.

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