Smith Optics Sunglasses

Smith Optics products are targeted at a young, trendy and fashionable generation, who feel part of a tribe while maintaining a strong sense of identity, thus mirroring on one side the world they are living in, and on the other the sports they practice.

Smith Optics is now recognised as one of the world leaders in the production of ski goggles and helmets, optical frames and sunglasses. The production of every Smith Optics product reflects the characteristics of high technology, protection and fashion. In particular, Smith Optics has developed two large product families: the sports-oriented one, which is linked to the technical practice of a sport such as snowboarding, surfing, free-style, free-ride, and downhill skiing; and the fashion-oriented one, which exploits the image of the sports world to represent a lifestyle linked to extreme sports.