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Blogger To Watch: Huda Beauty

Huda Kattan is the founder and CEO of her own brand: Huda Beauty. Ms. Kattan is one of the most successful beauty bloggers in the world.

A beauty connoisseur and makeup artist, she was raised in Tennessee to Iraqi parents.

Long before running her own beauty empire, Huda worked in the finance sector in Dubai.

After she had been made redundant, she travelled to Los Angeles where she studied makeup artistry under the guidance of Joe Blasco.

She has worked with world-class make-up artists, top notch brands, and supermodels.

Dubai-Based Beauty

Huda credited her love for beauty to her middle eastern background.

Having a makeup empire in the Middle East competing with makeup giants and beauty brands from the USA, London, Paris and Japan, is a significant achievement for Huda.

Her in depth tutorials on her YouTube channel, where she shows her subscribers how to contour and strobe like celebrities helped make her one of the world’s most famous beauty YouTubers.

https://www.instagram.com/p/BUAK2mnAttM/

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Famous Product Line

Huda started with one product line of false lashes in 2013.

Since then, the collection has grown into a portfolio consisting of lip liners, liquid lipsticks, eyeshadows, and highlighter palettes.

Huda Beauty’s false lashes are a best-seller in the Middle East, and loved by celebrities such as Kim Kardashian, and Kylie Jenner.

It’s also a favourite among top makeup artists.

Her products are on sale in the UK at Cult Beauty, Selfridges and Harrods.

Those living in the US can purchase her line from Sephora.

https://www.instagram.com/p/BT9E4HeAWhe/

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Social Media Queen

With over 20 million Instagram followers, and just under 2 million subscribers on YouTube, it’s no wonder she has a unique touch for a global reach.

Ms. Kattan is very relatable across many countries and cultures.

She recently released an app called Hudamoji.

The app comes with over 200 Huda Kattan-branded and beauty-themed emojis.

Presently, it’s only available on iOS.

The Android version will be released soon.

Hudamoji is like Huda Beauty Instagram in emoji form.

https://www.instagram.com/p/BTgtyDTAB-4/

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Bizarre Beauty Hacks

From time saving makeup applications to weird beauty tricks, Ms Kattan is well known for doing videos on what people might see as strange beauty hacks.

Some of these hacks have generated millions of views.

It shows that people are interested in such videos.

One of her beauty hacks is called the Boob Blender.

She cut a silicone insert out of a bra to use in applying her makeup instead of using a Silisponge or beauty blender.

Another hack is using Vagisil as a primer.

Her experiment on YouTube, showed her trying alternative makeup primers.

She found that Vagisil is better than KY Jelly and Milk of Magnesia.

https://www.instagram.com/p/BQf96w_gw_e/

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Togetherness

Huda fosters community spirit among her fellow beauty and makeup influencers.

When Huda is not dishing out helpful hacks or funny videos, she’s busy using her social account as a platform for introducing other beauty bloggers and upcoming makeup artists.

As well as posting funny beauty memes and products from her brands.

https://www.instagram.com/p/-KBfesK6bm/

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