New Brand Alert: Hook LDN’s On Trend Eyewear

Hook LDN sunglasses

Summer is fast approaching, and a new season is the perfect time for a new pair of shades. If you’re looking for some stylish new sunglasses to see you through the summer months, then listen up because we have an exciting new eyewear brand to tell you about.

Hook LDN is a contemporary London-based brand that’s designed for fashion-concsious customers. Their glasses and sunglasses are described as “youth luxury” and are aimed at aspirational young consumers. According to the brand, Hook LDN’s misson is to fill a gap in the market by providing customers with high quality and desirable frames, featuring exciting designs and made from the best materials, while keeping prices accessible to all. Each pair is finished with the brand’s distinctive loop logo on the sides, creating a new iconic look.

Our collection of Hook LDN eyewear brings together contemporary materials, statement styles and looks based on the latest trends that we think you will love. Let’s take a look at some of the most stand-out styles for 2016.

Modern Marble-Effect Eyewear

Hook LDN marble sunglasses

Marble is a huge trend right now, with everything from eyewear and accessories to homeware getting a marble-effect makeover. 2016’s hottest fabric, it adds a luxe edge to an outfit but is totally timeless too.

With their finger on the fashion pulse, Hook LDN have embraced the marble trend in these amazing sunglasses. The HK010 CLIQUE shades are part of the brand’s new AAA collection. They feature a statement cat eye shape with a white marble effect and matt blush metal detailing across the brow. White marble has a fresh and contemporary look that’s perfect for summer holidays and festivals.

Hook LDN HK010 - CLIQUE sunglasses

You can also get the marble look with the unisex Hook LDN HK011 Chambers sunglasses which feature square frames and rose gold detailing.

Cool & Clear Sunglasses

Hook LDN clear sunglasses

Another emerging trend sees shades transformed with transparent frames. Hook LDN’s collection includes a selection of clear sunglasses in classic designs. They have a cool and contemporary look that can be worn by both men and women.

Our favourite clear style is the HK009 GENESIS sunglasses from Hook LDN’s Festival collection, a refreshing alternative to black shades. These bold beauties feature an over-sized square style with chunky frames that have a fun and funky vibe. Transparent crystal grey frames and solid smoke grey lenses makes these a unique yet versatile style that goes with everything.


Hook LDN HK009 - GENESIS sunglasses

Alternatively, the Hook LDN Genesis shades are available in a transparent dark grey, green and brown striped design for a more unusual look.

Statement Brow Bar Shades

Hook LDN brow bar sunglasses

Brow bar frames are big for 2016. Dior’s doing them, and now Hook LDN are too. This style is a celebrity favourite and features modern metal shades with a design that’s based around statement brown bars at the top of the sunglasses.

If you love this look, check out the Hook LDN HK005 FARAWAY sunglasses. These stylish shades feature rounded aviator-style frames with contrasting coloured metal brow bars and the brand’s distinctive logo. They’re available in a range of colours, including gunmetal grey, matte black and this matte pink and silver option.

Hook LDN HK005 - FARAWAY sunglasses

Do you love the look of this cool new eyewear brand? Then check out our full range of Hook LDN sunglasses online at SelectSpecs and find your perfect pair for summer 2016.

Lover of rose gold? See our most-loved rose gold eyewear here.

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