Police Unveil New 2017 Collection

As Christmas fast approaches (yes we said the C word folks!) we have already been introduced to those loveable yet painful Christmas ads.

Last year we had the Man on the Moon from jolly John Lewis. However compared to previous years including Monty the Penguin, 2016 sees Buster the Boxer in a trampolining mishmash destined for Room 101. Then there is Gingerbread Dave in the fluffy Sainsbury’s ad voiced by none other than James Corden.

But if you have had enough of schmaltzy festive campaigns and Carpool Karaoke, you better dust off your specs. For next year brings more gifts and treats than a Hamleys toy store.

If you want something to look forward to after Crimbo, then take a look at Police’s new sunglasses collection. 2017 is going to bring you a shiny new eyewear collection that even Beyonce would be proud of.

The brand new sunglasses sees detail at the centre of what Police is most famous for. Heritage plays a pivotal role, whilst they have also focused on creating a unique and modern identity. You can always bank on style with a pair of Police sunglasses, but what they have added is ultra-flat lenses.

On trend and ready to wear, next season has been turned on its head. This in turn has been coupled with several frames that feature a host of structures and pioneering materials.

You better start writing Santa a note right away as these must have sunglasses are set to launch in four different clusters;

Heritage Urban

This is Police’s man about town look that is ideally suited to the discerning gentleman.

Heritage Sport

Remarkably clean and comfortable looks are incorporated into this casual cluster.


Enjoy a voyage of discovery thanks to these innovative and stylish cluster that go against the norm.

Fast Fashion

The pinnacle of trendiness, these glasses are very easy on the eye!

Designed by Enrico Furlan, this 2017 collection is set to break all boundaries. No stone is left unturned as Police set about introducing their range of eyewear that will soon turn heads. Check out below just a glimpse of what else Police has to offer in the New Year.

Flow 1

police ss17 mens halo

Police Flow 1

This space age pair is one to take on board Virgin Galactic. So futuristic that Marty Mcfly may have worn them, watch out for the flat front piece mask.

This aviator style pair provides flexible temples and is made from super slim metal.

Blackbird 1

police ss17 mens

Police Blackbird 1

These square shaped glasses include a composite front piece with signature Police “wings”.

You will see this on the front piece, whilst polarised lenses round off these sublime sunglasses.

Jungle 3

police ss17 men

Police Jungle 3

Sometimes it really can be a jungle out there. But if you are not hooked on the latest series of I’m a Celebrity Get Me Out of Here have a look at this. You don’t need to undergo a Bush Tucker Trial to land a pair of these scintillating sunnies.

Dubbed the Jungle 3, Police bring to you a super stylish and paper thin structure. In addition to this, this pair enjoys a rubber finish that is soft to the touch.

Other benefits to this particular eyewear include a double bridge not to mention a cool camo print.

Highway Zero 1

police ss17 men

Police Highway Zero 1

These metal glasses will have you taking to the Highway in no time! Harking back to the great glasses of the 80s, Police has turned back time to give you Highway Zero.

Go from zero to hero in these impactful glasses. Elegant and understated, the minimal front piece ensures that you can step out in style.

This is completed with anti-reflection lenses that compliments the tips.

Speed 1

police ss17 men

Police Speed 1

A more sportier appearance this time round, Speed 1 is one for your wardrobe. Look the part for 2017 with this pair featuring soft rubber temples.

This will give you the ultimate in comfort, whilst Police include steel frames that offer plenty of flexibility.

A dash of colour is added with bright yellow arms with a personalised front piece that has a signature Police “wings” branding on it.

Are you searching for the perfect pair of Police Sunglasses? Head speedily over here where you can cop a real eyeful of all our latest Police men’s sunglasses.

 Are you already excited for SS17? Take a look at Givenchy’s Geometric style for next summer!

Love specs paired with a pose? Share your best look with #SelectSpecsSelfie

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