Fendi never fail to impress when it comes to stylish and innovative eyewear campaigns. Well, this season is no different. To celebrate the launch of their SS16 collection, the celebrity-favourite eyewear brand have recruited a new face to star in their latest campaign. Singer Couer de Pirate has joined forced with Fendi to model their new Eyeshine sunglasses.
Titled “Undone”, the video shows the singer modelling the stylish sunglasses in various different colours. If you’re looking for summer eyewear inspiration, it’s definitely worth a watch.
So, who is Fendi’s new eyewear ambassador? Coeur de Pirate is the stage name of French Canadian singer and songwriter Béatrice Martin who hails from Quebec. The Fendi campaign also features one of Coeur de Pirate’s songs, along with four others on the Fendi website.
Each song represents one of the colour options that the Eyeshine sunglasses are available in. Below, Béatrice models the black version of the Fendi Eyeshine sunglasses, which is aptly represented by the song “Woods Darker than Night”.
The video has a very ethereal and magical feel, begining with the rising of the sun which reflects the mirrored Eyeshine sunglasses. Coeur de Pirate is cloaked in a cape and ritualistically paints her face with gold paint as multiple versions of her appear around her. According to Fendi:
The Fendi EyeShine eyewear collection is a tribute to sunlight and its irresistible power of attraction. It draws on the origin myths of the Sun, with EyeShine sunglasses are a sacred cult object and Coeur de Pirate as an astral priestess.
The Undone campaign perfectly represents the unique style of the Eyeshine sunglasses, which are set to become a cult style from Fendi.
Shop the Fendi Eyeshine FF 0177/S sunglasses in black ruthenium online at SelectSpecs.
Fendi’s Eyeshine sunglasses are one of the most stand-out styles for 2016 and a great choice if you love statement eyewear. They combine two classic styles in one new contemporary shape, featuring round lenses which are enhanced with a modern metal cat eye frame. The minimalist shades are finished with mirrored lenses and an engraved Fendi logo on the sides.
The Fendi Eyeshine sunglasses are available in four fab colours to suit everyone. Above, the FF0177/S sunglasses in white features silver metal and grey mirrored lenses. With a fresh and futuristic look, these stylish shades will add a contemporary egde to summer outfits and are perfect for holidays and festivals.
Below, Coeur de Pirate wears the Fendi Eyeshine sunglasses in blue.
The aqua blue version of the Eyeshine shades will add a pop of bright colour to your look and are perfect if you love to make a bold style statement with your eyewear. They feature the same cool cat eye shape in premium polishes metal. Shop the Fendi FF0177 sunglasses in aqua blue online at SelectSpecs.
Whatever colour you choose, the Fendi Eyeshine sunglasses are set to be a sell-out style for summer 2016. We’ve already spotted them on Pixie Lott, Poppy Delevingne and Karlie Kloss! Have you got your pair yet?
See the best celebrity sunglasses looks at Cannes 2016 here.