Have you looked in your local bookshop lately? If you have then you will have seen all the books on Hygge and how to live the Danish way. Gone is the trend of trying to be more Parisian (say goodbye to the Breton, silk scarves and French slacks). In 2017/18 it’s all about living and dressing Danishly and that means getting super comfy in your biggest, baggiest knitwear.
But what exactly is Hygge? And how can we channel the chic Danish style? Hygge (pronounced “hoo-gah”) isn’t really about the fashion or about setting trends. Rather, it’s more of a way of life. This Danish word is used when acknowledging a certain feeling or moment and often relates to the simple things we can cherish. Particularly if it’s a big cosy knit, curling up by the fire or simply embracing the winter months with a toasty hot chocolate. Type in #hygge on Instagram and you’ll see knitted socks, oversized jumpers, bubble baths, candlelit backdrops and tabletops with books and reading glasses. And whilst the definition of Danish Hygge differs for everyone (there are no right or wrong ways to enjoy a Hyggelig lifestyle), the overall vibe is undeniably hipster.
When it comes to fashion and accessories, that kind of means stripping it all back and opting for simple styles, clean cut lines and comfort over style. The new Hygge Denmark eyewear range is exactly that, offering a small selection of uncomplicated looks that are durable, lightweight and easy to wear. Here are some of our top picks from the collection that will transform your wardrobe into Danish hipster cool.
Hygge Denmark 5007
These simple black frames are as bare and basic as nerd chic comes…..but before you label these geek, let’s just remember that labelling and pigeon-holing is just so totally un-Hygge. The matte noir finish is understated too, so you can pull off Copenhagen charm in the most effortless way.
Hygge Denmark 5005
Specs with retro appeal and a slightly kitsch and slightly twee vibe about them. Whatever you think they are, they’re certainly homely. All you need now is a pair of comfy jeans (the type with holes in from years of wear and tear), a big woolly knit jumper (probably one that you made yourself) and a darn good book to see you through your Sunday afternoons…
Hygge Denmark 5011
These sunglasses are perfect for winter, with an easy to style silhouette that suits any face shape and a lightweight structure for superb comfort. Available in two very classic colourways, black and tortoise, and easy to wear with anything in your wardrobe. The design is uncomplicated, très (or “meget”) minimalist, and is timeless enough for those who steer clear of fast fashion trends.
If you would like to see more NEW EYEWEAR at SelectSpecs, take a look at our blog post on the Moschino SS18 collection as inspired by the runways of Milan Fashion Week!
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