Back in March, we shared with you the behind the scenes of Jared Leto fronting Carrera’s 2016 eyewear campaign for their new, revolutionary ‘Maverick’ collection. And now we have the finished #Maverick movie to show you, as well as some newly landed sunglasses from the collection, ready to shop right here at Select Specs!
The campaign was launched this year to celebrate the brand’s 60th birthday and was built around the exact essence of their brand name; being different, being unique and being a maverick. Jared Leto joined the label in their search of special, influential and #OutThere Characters.
These people had to stand out from the crowd, they had to dance to their own agenda, and they had to be creatively blessed – or in the brand’s on words:
People who are fearless enough to go their own way. Brave enough to make it happen. Some say they are geniuses. We call them The Mavericks.
Well the search is finally over and actor / singer Jared has been a huge part of the process. The finished #Maverick is now available to watch and it stars some amazing up and coming talents including Los Angeles mural artist Kiptoe, parkour runner Danee Marmolejo, and musical artist Siaira Shawn.
Watch the full video below:
In the video, the artists share their definition of what they feel is a true maverick, with thoughts such as “A maverick is somebody who wants to inspire” or “A maverick is someone who doesn’t take no for an answer” and “A maverick is somebody who’s not afraid to take chances”. These talented souls are also styled in their favourite sunglasses from the unique collection of Maverick eyewear and now you will be able to shop the look!
Get the exact same Jared Leto sunglasses and shop the CARRERA 118/S shades in the retro inspired Havana / Blue colourway. Or customise your look and choose 4 other on-trend colourways.
If you loved Siara’s sunglasses style in the video, you can steal her look with the NEW IN 115/S shades, which come in 8 different colour designs. These frames are bang on trend with the current round aviator trend and they suit most face shapes.
They ooze elegance, sports luxe and fierceness all at the same time. Get the look with the CARRERA 115/S sunglasses, online now.
Artist Kiptoe was filmed wearing the CARRERA 113/S shades which are unisex and come in 8 different finishes…
Like Jared, free runner Danee Marmolejo is seen wearing the Carrera 118/S aviator sunglasses in the video. This time in a totally timeless Havana / Grey colourway which looks awesomely modern and retro at the same time.
Love being a #Maverick? Shop the latest UK Carrera sunglasses collection online at Select Specs.
Prada goes Mod in new SS16 eyewear campaign – see here!