More than 11 million subscribers on YouTube and counting, Lilly Singh is undoubtedly the superwoman of social media’s most watched platform and second largest search engine AKA YouTube.
This young Canadian born girl is not only included in the Forbes list of the world’s highest paid YouTube stars with an estimated net worth of $8 million, but also the winner of MTV Fandom Award, two Teen Choice Awards and a People’s Choice Award.
Besides being a You Tube personality, she is also a comedian, singer/rapper, author, actress and motivational speaker with feminist views.
Let’s find out more about how she emerged as an influencer in the digital world.
If we talk about her You Tube channel, it shows her creative geniuses with the use of comedy and satirical takes on everyday life and people’s complaints.
It has something different to offer as compared to other lifestyle and comedy channels on You Tube, also the most popular series in which she plays the character of her Punjabi parents in a parody style.
Showing the reactions and comments of her fictional parents on trending and controversial videos, Lilly Singh makes sure her audience keeps glued to her channel – laughing and getting entertained.
Lilly’s Collabs with Celebs
Many celebrities and world-famous personalities have appeared on her YouTube channel such as Michelle Obama, Bill Gates, Selena Gomez, The Rock, Kunal Nayyar, Ariana Grande, Ed Sheeran, Shay Mitchell, Amber Rose, Jay Sean, Mila Kunis, Kristen Bell, Alessia Cara, Debby Ryan, Drake, Zendaya, Winnie Harlow, Adam Devine, Colleen Ballinger, Allison Henry, Isabel Medina and the list goes on.
We are still wondering how she managed to get Bill Gates to do a video with her, but then again, she is superwoman for a reason!
If that’s not all, she also has an ongoing #GirlLove movement in which she conveys the message that females should support and encourage each other, instead of hate talk or leg-pulling.
She uses her fame and power to make a change in the world by spreading good positive vibes and she is definitely an inspiration to many young girls from around the world.
Queen of Social Media
She also has a massive following on Twitter (2.3 million followers) and this superwoman knows how to utilize that social platform too.
She holds a live Twitter chat every month with the hashtag #AskSuperwomanLive where she answers questions from her fans.
Her Instagram page has over 6.5 million followers who engage and comment on her pictures.
From her pictures of recent world tours to her stylish looks and her funny avatars, she constantly stays up on the social media influencer chart.
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Recently, she released her debut book on self-improvement titled, How to Be a Bawse: A Guide to Conquering Life which has claimed its 2nd position as a non-fiction bestseller in The New York Times Bestsellers list.
She did a worldwide tour as well as appeared on many talk shows as a guest to promote her book.
On The Tonight Show with Jimmy Fallon, she tells the difference between being a boss and a bawse, watch and learn:
She was also featured in Fast Company Magazine as the 100 Most Creative People in Business. Maybe entrepreneurs can learn a thing or two from this young star when it comes to marketing their businesses in the digital space.
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