It seems that the coveted collaboration with 28 year-old rapper A$AP Rocky was initially a huge hit. So much that, although the first range only launched earlier last year, Guess have since revealed yet another collaboration with the self-proclaimed fashion muse.
Yep, that’s right: earlier this year it was revealed that A$AP Rocky will work alongside the American retailer for the second time running.
Unlike the first drop, the ‘Guess Club’ collection is inspired by elements of nostalgia – the carefree feelings of childhood. Which could explain the reason behind the sugary color palette.
You’ll find a range of ice cream-shade stripes – profusely found in the collection, finished off with the brand’s signature range of retro-inspired T-shirts.
Playful with a luxury twist, you can take your pick from a selection of cut-off’s, oversized denim jackets and flared jeans to complete the range.
@GUESSOriginals x @asaprocky Spring ’17 Collection : GUE$$ Club 🌐 Speciality Boutiques March 10 #GUESSOriginals #ASAP4GUESS #GUESSClub // 🇺🇸: @openingceremony (Los Angeles, Howard St. New York + Broadway New York), @blackmarketusa, @feature, @notre_shop, @thefactoryokc, @xhibition_, @revive154and157 // 🇨🇦: @commonconceptshop // 🇯🇵: @monkeytime_jp, @nubian_tokyo, gr8_tokyo, @walkinstore_osaka, @walkinstore_tokyo, @walkinstore_kyoto
As exciting as this collection sounds, this isn’t the first time the stylish M.C. has been involved with the luxury fashion industry.
Alongside the likes of global superstar Rihanna, A$AP was previously the face of Dior Homme and also collaborated with J.W. Anderson.
In other words, this definitely isn’t new to him. More so, he also collaborated with Jeremy Scott’s Adidas line, designing a very covetable pair of black-winged trainers. Which seemed to have sold out in seconds.
It’s no wonder why brands have looked to the impeccably-dressed rapper for a publicity boost.
Now, back to the collection itself.
Although you could say that the collection features an array of unisex pieces, this particular range is predominantly designed for women – adorned with an array of short-sleeved maxis, miniskirts, cropped tops and jackets finished with one-piece and two-piece swimsuits.
We all know that Nineties influences have become a popular fashion trend over the coming years now, which is why the capsule’s retro-inspired designs are so fitting.
The whole aesthetic is what makes this collection even more authentic for the rapper’s day-to-day style. Everything from his iconic hair to his musical influences such as Bone Thugs N Harmony speaks true to his organically retro nature.
If you look inside his wardrobe you’ll probably find an array of vintage items as well as designer pieces, from basics to oversized denim jackets. Much like the collection he created himself. The Guess clubhouse basically embraces individuality for members to be themselves.
In other words, the Harlem-born rapper is a perfect fit.
The collection is said to have already launched in quirky Japan – which, basing by his recent Instagram photos, we can already imagine is taking the country by storm.
Thanks to Guess’s original account, you’ll find him taking selfies with fans at a launch party in Tokyo , super relaxed and treating himself to sweet treats like cotton candy and so on.
But the range wasn’t only designed for Japan. It’s also set to be available in the US and Canada from May 4th; and other parts of Asia as well as Europe and Africa from May 22nd.
According to the official Guess website, the assortment may vary or come at a limited quantity.
So if his current collection is of any interest to you, it may be wise to snap it up as soon as you get the chance.
You can stay in tune with the collection’s rainbow theme thanks to Pepe Jeans London. Find this pair of PJ5107 sunnies online at Selectspecs.com for just £66.53.
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