Bursting on to the scene back in 2005, we sent shock waves through the optical industry by offering full prescription glasses with coatings online at a fraction of the price found on the high street. The Westgate on Sea (Kent, UK) based, family run business founded by Tony Russell (FBDO), David McMillan and Jason McMillan, has grown from a small bedroom to a multi-million pound business delivering glasses to every corner of the globe and created jobs for over 50 employees - including General Optical Council registered optometrists and dispensing opticians, lab technicians, optical consultants and assistants, highly trained optical customer service managers and assistants, plus an in house marketing, social and IT team. More about our journey »
The cheapest glasses in the world!
Starting from as little as £6 including anti-reflection lenses, we like to think our glasses offer exceptional value for money and are affordable for everyone!
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60% saving compared with the high street
Yep, we can save you money, potentially lots of it!
Don't worry though, your prescription glasses are made to the same high standard with the same materials as used by high street opticians, only at a fraction of the price.
Shop online, in store or by phone
Don't want to shop online? No problem, you can place your order over the phone or visit our store.
Tel: 03303 801 190
In Store: Westgate on Sea
WHO ARE WE...
You're probably wondering who we are and what we look like, well, wonder no more...!