Gigi Hadid Models for Max Mara

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Best pals with Taylor Swift, girlfriend of Joe Jonas and all round model of the moment – Gigi Hadid is raising the style stakes in Max Mara‘s new Fall 2015 campaign.

Part of the ever growing and all powerful ‘insta-girl era’ gang, which includes Cara Delevingne, Kendal Jenner, Jourdan Dunn and others, who are carving their way to a new generation of supermodels.

It appears to be a perfect match then that a luxury Italian fashion house has whipped her up to front their brand and their upcoming Fall 2015 collection.  Max Mara has been a long time successful designer, with iconic fashion names such as Karl Lagerfeld and Dolce & Gabbana even penning some of their designs.

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The 20-year-old brings a refreshing take on a season which typically dictates dark colours and thick layers, with many claiming she’s a “modern Marilyn Monroe.”

We couldn’t agree more and the fact their eyewear range is not a miss both on the catwalk and in the studio means they get an extra thumbs up from us!

A photo posted by @maxmara on

The campaign, appropriately titled “Intelligent and Sexy”, was designed to be “soft and confident as the collection.”

At SelectSpecs, we’ve always regarded the brand as timeless, yet modern.  Characterised by high quality materials and tailored style, the glasses collection was launched in 1998 and carries the virtues of elegance and simplicity.

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Although we have to wait until early November through to December before we can get our hands on any of this chic eyewear, we’re currently having a sale on our Max Mara eyewear and sunglasses.

Max & Co., a retail branch of Max Mara, are also on sale at SelectSpecs.

Like Gigi Hadid’s Max Mara campaign?  Let us know!

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