New Look Launched!!

New and Improved In a recent blog post we gave you a little look at what we at have been working incredibly hard on to improve our customer’s shopping experiences, and it’s now with great pleasure that we can unveil the “New and Improved”!  Here’s another look at some of the number of changes and additions we have made over the period of development: Product Discovery.  All our products are now conveniently categorised into different glass types (ie, Prescription Glasses & Sunglasses), designers and features which will make it easier to find the products you are interested in.  For example, if you are looking for a particular style of Aviator Sunglasses, simply select the Aviator category within the Sunglasses section of the website then refine your options until you find exactly what you are looking for! Easy Prescription Entry.  Our aging prescription page has now been replaced with a fresh new design that’s more intuitive to use and a simpler process to navigate.  We have also enhanced our range of lens options to give our customers the ultimate in convenience when it comes to buying prescription glasses. Global Accessibility.  We have now improved the Country / Language preference settings making more accessible to everyone from anywhere around the world. Improved Shopping Experience.  From product discovery to the final checkout process, our new website has been designed with the customers shopping experience in mind helping to ensure that our customers can find and purchase what they are looking for quickly and hassle free. This is a major upgrade for us and we are confident it will increase our presence in the worldwide online optical market as a trusted retailer! We hope the new site will be an easier and generally more pleasant shopping experience for our customers, but during this busy change-over period it is possible that one or two little gremlins may have crept through the net. Over the coming months we will be adding new features to the website including an in depth user accounts area that will give our customers easy access to their order history, ability to re-order previous items, and an area to save your prescription for easy retrieval when purchasing further products.  So stay tuned for further updates!

2 thoughts on “New Look Launched!!

  1. The layout is clearer and an improvement. What would be good to see is a search feature to frames that can fit, e.g. I have a nose bridge size of 22mm, which frames will fit me!?

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