Ray-Ban established themselves in 1937 with patented 'Anti-Glare' aviator sunglasses designed specifically for American Air Force pilots and thanks to the publication of several photographs of Army General Douglas MacArthur donning a pair during the Second World War, it was not long until the brand popularised and successfully made its transfer into the world of fashion eyewear. Today, Ray-Ban sunglasses are a dominant choice amongst both celebrities and those who demand more protection and durability from their sunglasses, as well as style that - whilst true to tradition - also provides a strong avenue for self expression. The brand's Original Wayfarer design is often cited as one of the best selling sunglasses designs of all time and New Wayfarer designs meanwhile, offer a contemporary twist on the retro-cool classic.