Sneak peek at the new look!

After several months of hard work we can now give you a preview of the new look with a complete redesign of our corporate branding and e-commerce website. Please read on to discover what changes are in store…

Our New Branding

After 4 years since the launch of we felt it was time for a major overhaul of our brand and website to breathe new life into to ensure we would appeal to a wider audience while encouraging the business to grow further and to improve our position as a trusted online retailer in the worldwide Glasses market. Change of branding for This new look will gradually be rolled out across all our stationary and marketing material over the coming months.

The new website

As this is just a sneak peek we won't go into too much detail about the new website (you will have to wait to see it for yourselves!!) but can reveal some details about what we have in store that will enhance the overall shopping experience. New Web Header and Navigation The new website will ultimately make it easier to find the products you are looking for by improving the navigation throughout the website and providing a much needed search system. New Product Listings through Improved Searching We felt that the search results could often be too cluttered especially with all the options displayed, so this area has been massively improved by reducing the amount of information and imagery displayed on the screen and just displaying the vital information about the product. We have also introduced links on the designer name so the entire range from a particular designer can be viewed. Of course, these are not the only improvements we are making, we are also improving the following areas: » Product Discovery… Categorising our constantly expanding range of budget and designer products into different glass types (ie, Prescription Glasses & Sunglasses), designers and features which will make it easier to find the products you are interested in. » Global Accessibility… Improving the Country / Language preference settings making more accessible to everyone from anywhere around the world. » Improved Shopping Experience… Improving the design and flow of the Shopping Cart and purchasing process. » Easy Prescription Entry… Enhancing the Lens Options & Prescription Entry area to make it a simpler process. Keep your eyes peeled for the new website to be launched in the very near future. In the meantime, if you are looking to purchase prescription glasses or sunglasses today you can still get access to our full range of products and fantastic prices at our existing site, which will be working as normal right up until the launch of the new look If you have any questions or comments about our new look we would love to hear them, so please feel free to leave a comment below! Thanks The Team

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