Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. The Lacoste elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other’s values and differences. Standing at the crossroads of Fashion and Sport, frames are enhanced with heritage-led details such as the croc symbol, the Stripes & Piping, the Petit Piqué, the Monogram and the colors. A timeless aesthetic thanks to the use of elegant details, mix of materials and neutral colors: the right balance between authenticity and modernity for consumers looking for effortless distinctive style.